Film Makers, Poets, Comedians and More Provide Unexpected New Perspectives at Lions Health

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20 May 2015 – Lions Health, the global creative festival for the healthcare communications industry, will welcome a diverse array of creative talent to the stage this June.

Industry heavy-weights including McCann Health, Publicis Healthcare Communications Group, Hearst, Ogilvy and J. Walter Thompson will lead sessions offering groundbreaking ideas that challenge the status quo. From film makers and poets, to statisticians and improv-based comedians, Lions Health will deliver new ways to tackle the communications challenges facing the healthcare industry. Themes will inspire attendees to think differently and challenge assumptions that stifle innovation. Delegates will discover how they can help their organisations implement forward-thinking approaches to healthcare communications, that will drive performance and ultimately improve the lives of individuals worldwide.

Fighting For Your Creative Lives
Jeremy Perrott, Global Chief Creative Officer for McCann Health will host a session with two artists who have fought for their creative lives and attracted the attention of millions – Ilya Naishuller, a 29 year-old Russian filmmaker and punk rocker, described as the next Tarantino and Shane Koyczyan a Canadian poet, who has “his finger on the pulse of what it’s like to be young and…different.”

Tell Stories, Change Lives
Multi-award winning documentary producers, Todd and Jedd Wider, will present a session on the transformative power of film. Todd and Jedd’s personal brand of artistry and investigative narration – including uncovering hidden stories affecting patients, providers, and the healthcare system – has altered U.S. law, and compelled stakeholders to think differently on social and political issues. They will prove that truth, passion, and a precision to visual craftsmanship are the key to the evolution of the healthcare communications industry from being brand champions to champions of health and wellness for all.

Glamorous Media Brands are the New Frontline in Patient Communications
Louise Court, Editor-in-Chief of Cosmopolitan and Sharon Douglas, Group Publishing Director, Lifestyle Group, Hearst discuss how emotional engagement through thought leading media brands can change the health of a nation. Louise and Sharon will show how some of the world’s most inspirational brands have developed profound relationships with their audiences and how, through powerful story-telling that prompts behavioral change, women are empowering themselves and others to make decisions that transform their lives.

Statisticians and Creatives – a Marriage Made in Hell?
A presentation of visually arresting and stimulating work from students and tutors of Central Saint Martins, commissioned by Ogilvy CommonHealth, that tackles the issues and biases associated with interpreting health data and demonstrates how creatives can make a world of difference to some of the most important decisions we have to make.

What Healthcare Communications Can Learn from Improv-based Comedy (Yes, Really)
With new forms of collaboration appearing that link together different sectors – from CSR to consumer product manufacturers – we need to equip ourselves for new ways of working. J. Walter Thompson’s V.P. Creative Director, Jed Churcher and Kevin Frank, Artistic Director of Training and Education from the world’s leading authority in comedy-based improvisation, The Second City Toronto, will show how the ‘rules’ of improv have never been more relevant for the business world as they are today and will provide attendees with new tools they can start using right away.

Commenting on the programme, Louise Benson, Festival Director for Lions Health, said, “Lions Health believes that creativity is the basis of all great work. We are excited to present truly creative speakers from different arenas that will push traditional boundaries towards new forms of healthcare communication.”

To find out more about Lions Health and how to be a part of it please visit http://www.canneslions.com/lions_health/.

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France
Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities. Lions Health is organized by Lions festivals. www.canneslions.com/lions_health/

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com Lions Festivals is powered by Top Right Group.

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Samer Marzouq

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