Film Shortlist – Dubai Lynx 2012

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Foods

EDITA FOOD INDUSTRIES – MOLTO / CHEESE CROISSANT by FP7/EGY & AND CUT Cairo
NINJA HELMET, CAMEL, TOWER, CARTOON

EGYPT FOODS / CONO by LEO BURNETT CAIRO and LIGHTHOUSE FILMS Cairo Egypt
DOG, FLOWER, LION,

EGYPT FOODS / KALBAZ CRISPS by ELEPHANT Cairo and ELEVEN Cairo
LIVING ROOM, PING PONG

EDITA CONFECTIONARY INDUSTRIES / MIMIX CANDY by FP7/EGY Giza and PRODUCERS Giza
BUS, HAMMER


Drinks

RED BULL / ART OF MOTION – KUWAIT RISING by LOWE MENA Dubai

AL AHRAM BEVERAGES / BIRELL – CRYING by LEO BURNETT CAIRO and LIGHTHOUSE FILMS Cairo

JUHAYNA / FLAVORED MILK – CAR PARK by LEO BURNETT CAIRO and LIGHTHOUSE FILMS Cairo

CAFÉ SUPER BRASIL / COFFEE – READ THE COUNTRY’S FORTUNE by LEO BURNETT BEIRUT and INTAJ THE PRODUCTION HOUSE Beirut

NATIONAL TRADING & DEVELOPING / VITAENE C DRINK by MEMAC OGILVY & MATHER Dubai and FILM PUDDING Dubai
FRAGRANCE OF POWER, HARD TO OPEN, OCCASIONS


Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual

CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS – SURPRISE by ADVANTAGE MARKETING & ADVERTISING Cairo and ELEVEN Cairo

SLEEP COMFORT / MATTRESS by REPUBLIQUE BEIRUT and FLIM Beirut
MASCOT, PITCH, JINGLE

FDC / VAPE INSECT REPELLENT – WORLD RECORD by IMPACT BBDO Beirut and SIGNATURE PRODUCTIONS Beirut


Retail Stores, Restaurants & Fast Food Outlets

McDONALDS / BIG MAC COMBO by ELEPHANT CAIRO and THE HOUSE PRODUCTIONS Cairo
FAMILY FEUD, SHOWER


Banking, Investment & Insurance

MUBADALA DEVELOPMENT COMPANY / GLOBAL INVESTMENTS – WINDOW by ALL ABOUT BRANDS Abu Dhabi and BOOMTOWN PRODUCTIONS Dubai

BANK AUDI / RETAIL BANKING – GO OUT THERE by LEO BURNETT BEIRUT and WONDERFUL PRODUCTIONS Beirut


Business Equipment & Services

BERLITZ LANGUAGE CENTER / LANGUAGE CLASSES by MEMAC OGILVY & MATHER Dubai and Sara Abu Zahra Dubai
GOOGLE TRANSLATES – JAPANESE, INDONESIAN, PORTUGUESE, SPANISH

THE BOX / MOVING SERVICES – MOVING by LEO BURNETT DUBAIand MUDDVILLE Dubai


Commercial Public Services

WATANIYA TELECOM / YOUTH PLANS – OMG…LOL IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

WATANIYA TELECOM / INTERNET ON MOBILE PLANS – ROUND PIZZAS IN SQUARE BOXES by IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

WATANIYA TELECOM / REWARDS PROGRAM – GREY HAIR AND CHOLESTEROL ARE FREE by IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

WATANIYA TELECOM / VIP PLANS – ALWAYS WORKING LIKE A SWISS WATCH by IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

WATANIYA TELECOM / MOBILE INSTALLMENT PLANS – MAN WHO RUSHES DOES NOTHING BUT SWEAT by IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

WATANIYA TELECOM / I MOVE TO SERVICE – LAZY FISH GETS CAUGHT TWICE by IMPACT & ECHO BBDO KUWAIT and DX PRODUCTIONS Kuwait City / VIP FILMS Beirut

ASIACELL FOR TELECOMMUNICATION / BUSINESS LINE – HOW’S WORK? by LEO BURNETT JORDAN and THE TALKIES Beirut

MTC TOUCH / HIGH SPEED INTERNET – FAST LANE by M&C SAATCHI Beirut and INTAJ THE PRODUCTION HOUSE Beirut

VODAFONE EGYPT / USB CONNECTION – SELEWA USB by MEDIA DIRECTION OMD Cairo and ECU PRODUCTIONS Cairo

VODAFONE EGYPT / VODAFONE COVERAGE – SELEWA COVERAGE by MEDIA DIRECTION OMD Cairo and ECU PRODUCTIONS Cairo

VODAFONE EGYPT / RADIO VODAFONE – SELEWA RADIO by MEDIA DIRECTION OMD Cairo and ECU PRODUCTIONS Cairo

VODAFONE EGYPT / VODAFONE CALL ME BACK – SELEWA EDFA3LY SHUKRAN by MEDIA DIRECTION OMD Cairo and ECU PRODUCTIONS Cairo

VODAFONE EGYPT / VODAFONE BUZZ – SELEWA BUZZ by MEDIA DIRECTION OMD Cairo and ECU PRODUCTIONS Cairo


Corporate Image

MOBINIL / TELECOM – HANDS by LEO BURNETT CAIRO and LIGHTHOUSE FILMS Cairo

MTC TOUCH / CHRISTMAS GREETINGS – CHIMNEY by M&C SAATCHI Beirut and INTAJ THE PRODUCTION HOUSE Beirut


Public Health & Safety, Public Awareness, Fundraising and Appeals

INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS / ASSEMBLY ELECTIIONS DRIVE by FP7/EGY and THE HOUSE PRODUCTIONS Cairo
EGYPT IS YOUR HOME, CAN’T STOP MIDWAY

HIMAYA / CHILD SEXUAL ABUSE AWARENESS – by LEO BURNETT BEIRUT and INTAJ THE PRODUCTION HOUSE Beirut

CNCT / FRENCH COMMITTEE FOR TOBACCO CONTROL – LABELS by EURO RSCG 360 Suresnes FRANCE and BIG KAHUNA FILMS Dubai

ATFD / TUNISIAN WOMEN’S RIGHTS ASOCIATION by MEMAC OGILVY LABEL TUNISIA and NOT’PROD Tunis
WOMEN AND WORK, DOMESTIC VIOLENCE

LBCI / ‘CHEYEF HALAK’ CSR INITIATIVE by IMPACT BBDO Beirut and THE FANTASTIC FILM FACTORY Beirut
PEDESTRIAN BRIDGE, MOTORCYCLE, TAXI, PARKING


Internet Film

LAND ROVER / RANGE ROVER EVOQUE – CLASSIFIED by WUNDERMAN Dubai / MEC Dubai and BOOMTOWN PRODUCTIONS Dubai

THE COCA-COLA COMPANY / COCA-COLA – LIKE SOMETHING EVERYDAY by ELEPHANT Cairo and MELON CAIRO

ARTF ASSOCIATION / FESTIVAL DE LA RENCONTRE ANNUELLE DES RÉALISATEURS TUNISIENS – PULP FICTION by JWT TUNISIA and UNIK Tunis

ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN – RETURN OF DICTATOR BEN ALI by MEMAC OGILVY LABEL TUNISIA and PROPAGANDA Tunis

LBCI / ‘CHEYEH HALAK’ CSR INITIATIVE by IMPACT BBDO Beirut and THE FANTASTIC FILM FACTORY Beirut
SMARTY PANTS, DRIVING ON ONE WHEEL, ABOU WARDEH

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer