First-Rate Training at the Cannes Lions Young Marketers Academy

14 April 2014 – The Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency-client relationships; and the modern brand. The course will be led by Jim Stengel, former Global Marketing Officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, Founder and Idea Chef at Idea Bakery, serving as academy tutors. Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.

Benefitting from an unrivalled environment that allows for a true immersion into learning and creativity, the Young Marketers Academy will take advantage of the main Cannes Lions content programme alongside its own tailored agenda of bespoke sessions given by senior industry figures from the likes of Coca-Cola, Facebook, Google, Wunderman, Eyeka and Resource. Evening events will allow for industry networking, set to enhance the attendees’ experiences whilst building their contacts. The result will be young marketers who return to their roles better equipped with the skills and best-practices needed to develop their careers.

Commenting on the academy, Jim Stengel says, “This is an absolutely transformational experience for young leaders. I continue to receive notes from our ‘graduates’ on the difference this week has had on their business and on their careers. It is my favourite week of the year!”

Adding to this, Nick Waters, CEO of Dentsu Aegis Network APAC said, “Today’s Young Marketers are the future stars of the advertising and marketing industry and talent development is one of our primary directives. We are delighted to sponsor the Young Marketers Academy and to provide participants with a fresh perspective on creativity through experts who have been successful at harnessing it in their careers.”

Designed for advertising managers, brand managers, business development managers, communications managers, marketing managers, media managers and sales managers working for client companies, the academy is open to young marketers aged 30 years and under. Running from 15-20 June, the fee of €2,530 includes access to all four Awards Ceremonies, the Young Lions Party on Tuesday 17 June and the Closing Gala on Saturday 21 June 2014. Places are limited and anyone wishing to apply should email with their latest CV.

Cannes Lions is the largest annual gathering of the global creative communications industry taking place from 15–21 June in Cannes, France. Further information on the Festival and Awards can be found at

61st Cannes Lions International Festival of Creativity, 15-21 June 2014, Palais des Festivals, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Lions Festivals is powered by Top Right Group.

Key Dates:
Delegate registration: Open
Extended deadline for Entries: 25 April 2014
61st Cannes Lions International Festival of Creativity: 15-21 June 2014, Palais des Festivals, Cannes, France

About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Through its eight global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i – Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

First-Rate Training at the Cannes Lions Young Marketers Academy

About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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