An amazing billboard for McDonald’s, created by Leo Burnett in Chicago. The egg/billboard starts hatching in the early morning hours, until it’s fully hatched by breakfast’s time. The egg’s yolk displays the message ‘Fresh Eggs Daily’. The egg stays open between 6 and 10:30 AM, indicating the availability of fresh eggs for breakfast during that interval. Later, the egg starts closing up again and returns to its whole state.
