Combines the Versatility of a 42x Optical Manual Zoom with World’s Fastest Autofocus of 0.05 seconds

UAE, 19th May, 2013: FUJIFILM has launched a new addition to its popular top-end series of FinePix Long zoom bridge cameras, the HS50EXR which is now available across the UAE. The new flagship FinePix HS50EXR features a manual zoom mechanism for high precision zooming over the huge 42x focal length range. Boasting stunning autofocus speeds of just 0.05 seconds thanks to new Phase Detection pixels on its ½-inch EXR CMOSⅡ sensor, this all-in-one camera is a high-speed performer and will capture images with stunning crisp quality.

“FUJIFILM has been especially successful with the wide range of long zoom bridge cameras offering customers everything they need,” said Keitaro So, General Manager, FUJIFILM Electronics Imaging Division, MENA. “The new FinePix HS50EXR has exceptional features with the world’s fastest autofocus at 0.05 seconds and will prove to be a fan favorite this year.”

FUJIFILM Launches the Flagship FinePix Long Zoom Camera HS50EXR in the UAE

1. Manual 42x optical zoom lens (24mm-1000mm)
This newly developed 42x FUJINON zoom lens offers the precision of a manual zoom and the stunning optical performance for which FUJINON lenses are world renowned. From 1cm Super Macro photography, 24mm wide-angle through to 1000mm telephoto, this lens offers focal lengths which would require several different lenses on a DSLR. To ensure premium image quality, the HS50EXR lens uses aspherical, ED and cemented elements and achieves blur reduction with optical Image Stabilisation, over the entire aperture range of f/2.8 to f/5.6. The lens features 17 elements in total, 15 of which have FUJINON’s Super EBC coating on both sides for a reducing ghosting and flare in backlit and other challenging situations.

2. New EXR COMSII sensor with Phase Detection for high performance
The HS50EXR boasts the latest FUJIFILM EXR sensor technology: a 16million pixels ½-inch EXR CMOS II sensor, coupled with the EXR Processor II, which achieves twice the processing speed of the previous EXR processor.

The biggest difference over the HS30EXR is the inclusion of Phase Detection pixels on the sensor to achieve an incredibly fast autofocus speed of just 0.05 seconds in fastest conditions, less than a third of the 0.16 seconds AF speed of the HS30EXR. The Intelligent Hybrid AF system can choose between Phase Detection AF or switch to Contrast AF in low light to ensure the optimal focus system is used – dependent on the shooting conditions.

FUJIFILM Launches the Flagship FinePix Long Zoom Camera HS50EXR in the UAE

3. Hassle free, any-angle shooting made creative & easy
The HS50EXR boasts two key features which help you shoot your favourite types of scene. Its 920k dots, highly detailed Electronic Viewfinder is perfect for helping you frame your composition in bright sunlight, or if you wear glasses. And if you are trying to take tricky, close to the ground, macro flower shots or want to capture the band on the main stage above the heads of the crowd, you can switch to the very useful 3.0-inch Vari-Angle LCD screen. Again boasting a detailed 920k dots, the LCD screen can fold out and flip around so you can see what you are taking – no matter what the angle you’re trying to shoot at.

The styling of the HS50EXR is well thought through. Dials are placed on a sloping, rounded shoulder for easy access during shooting in a design that is both attractive and functional.

4. Artistic shooting effects
This exciting new camera features FUJIFILM’s proprietary Film Simulation modes. Users can choose from ten different modes which simulate the effects of traditional Fujifilm films. Including color reversal film effects (Velvia / PROVIA / ASTIA).

Also available on the HS50EXR are the Advanced Filter functions; users can choose from 8 different artistic filters:
Pop Color – Emphasize contrast and color saturation.
Toy Camera – Create shaded borders as if you were taking a photo on a toy camera.
Miniature – Add top and bottom blur for a diorama or miniature effect.
Dynamic Tone – Create a fantasy effect by dynamically-modulated tonal reproduction.
Partial Color – Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect.
High Key – Enhance brightness and reduce contrast to lighten tonal reproduction.
Low Key (NEW) – Create uniformly dark tones with few areas of emphasized highlights.
Soft Focus (NEW) – Create a look that is evenly soft throughout the whole image.

FUJIFILM Launches the Flagship FinePix Long Zoom Camera HS50EXR in the UAE

Multiple Exposure function offers users the chance to combine two separate subjects into one photo, ideal for creative photos with artistic effects.

5. FinePix HS50EXR Key features list:

· FUJINON 42x optical manual zoom (f/2.8-5.6 24-1000mm) with Optical Image Stabilisation, and up to 84x with Intelligent Digital Zoom

· 16 million pixels ½-inch EXR-CMOS II sensor with Phase Detection AF plus EXR Processor II ;

・ Intelligent Hybrid AF : 0.05sec, world’s fastest

・ Continuous shooting: 11fps at full resolution (MAX.5frames), 5.5fps at 8M for seamless capture.

・ Start-up time of 0.5 sec.

・ Shooting interval of 0.5sec.

・ 108 EXR Auto shooting patterns

· Full HD movie 1080P/60fps with continuous phase detection AF and stereo sound

· 3.0-inch Vari-Angle LCD screen(920K-dot)

· High resolution EVF(920K-dot) with eye sensor

· Q button for direct control of settings

· Super Macro : 1cm

· Manual exposure control(P/S/A/M modes)

· Focus Peak Highlight function on the LCD screen

· RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)

· Shooting functions; 8Advanced Filters, Film simulation, Multiple exposure, image capture aspect ratio of 1:1 (square) in addition to 4:3, 16:9, and 3:2, and more

· Virtual horizon “electronic level” display

· External microphone input (microphones sold separately)

· Hotshoe attachment for the use of external flash guns

· Lithium Ion battery with up to 500 shots per charge

FUJIFILM Launches the Flagship FinePix Long Zoom Camera HS50EXR in the UAE

FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, FUJIFILM Middle East stands proud as a proven solutions-provider. For more information, visit

FUJIFILM Launches the Flagship FinePix Long Zoom Camera HS50EXR in the UAE

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