Network celebrates opening of regional hub office in Dubai

DUBAI — (May 19, 2014) WPP agency Geometry Global, the largest and most geographically complete activation agency in the world, today celebrated its official launch across the Middle East with an exclusive event for key stakeholders and senior clients at The Address, Downtown Dubai. A significant step towards expanding the Europe, Middle East and Africa (EMEA) network, the operation will be led by Nick Walsh who was named General Manager and will report directly to Pietro Leone, EMEA CEO.

The demand for strategic and creative activation programs both inside and outside the retail environment has been on the rise across the globe. Geometry Global was formed in June 2013 to fill this need by combining the strengths and talent of G2, JWT Action and OgilvyAction. Geometry Global’s Precision Activation offering is winning over clients globally and is now available in the Middle East. Geometry Global Dubai will act as a hub office for the rest of the region, servicing clients such as Unilever, Coca-Cola and Audi.

Geometry Global’s Chief Executive Officer, Steve Harding, said:

“We are at the forefront of a sea change in our industry and we are absolutely delighted to bring our offering to this dynamic region. Geometry Global will be a key player shaping the industry for years to come and the launch of Geometry Global Dubai is a milestone in building our global presence.”

Edmond Moutran, Chairman & CEO Memac Ogilvy Group, commented:

“I am incredibly proud of what we have already achieved in Dubai and now, with the support of Memac Ogilvy, Geometry Global will take those achievements to the next level. The founding principle of Geometry Global is that it will be collaborative and the new venture will strengthen the group’s expertise in precision activation. Our clients will benefit from a whole host of new resources as we grow and adapt, and we aim to set new creative standards for the industry.”

Geometry Global operates in 56 markets, including 24 offices across 16 countries in Europe the Middle East and Africa, and boasts a client portfolio of some of the world’s most renowned brands. The pan-regional integration builds on the award-winning creativity and consumer insights talent inherent in the combined agency, ensuring Geometry Global will service its clients with greater resource, talent and a bigger geographical footprint than ever before.

Geometry Global, the largest and most geographically complete activation agency, was created by the merger of G2, OgilvyAction and JWTAction to provide brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on identifying the exact blend of context and content that influence consumer behavior, and transforming big creative ideas into effective business growth drivers. With a team of 4000 experts in 56 markets, the global network develops highly compelling marketing programs – informed by data and insights – connecting people with brands at precisely the right times, in the right places, and right ways – making a measurable difference to our clients’ business. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is a WPP company (NASDAQ: WPPGY). For more information, visit

Geometry Global Launches Middle East Operation

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