22 July 2013 – The MINI International iPad app brings the magazine to life, not just for subscribers but for any MINI admirer. With intuitive navigation of content and the magazine’s sections reconfigured in a lively way, readers may browse at their leisure, discovering much more about the colourful world that is MINI. Two new exclusive films take us on tour of Morocco’s Casablanca in the elegant MINI Clubman Bond Street, and also to sunny Marseille in the speedy MINI John Cooper Works Paceman. Hold tight!
Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Acquired by the BMW Group in 1994, the MINI brand includes the MINI Hatch, MINI Cabrio, MINI Clubman, MINI Countryman, MINI Coupé and MINI Roadster, the MINI John Cooper Works range of models and now the MINI Paceman.
Global Press Website: www.press.bmwgroup.com