• Middle East’s largest consumer IT and electronics sales bonanza opens tomorrow at Dubai World Trade Centre
  • More than AED50 million in prizes on offer

Dubai, United Arab Emirates, 28 September 2012: The biggest sales extravaganza for the Middle East’s IT and consumer electronics industry starts tomorrow (Saturday) when GITEX Shopper 2012 welcomes visitors to its new, expanded location at the Dubai World Trade Centre. Running for eight days, from 29 September – 6 October 2012, the show is expected to deliver record deals and bargain offers on more than 30,000 of the latest gadgets and cutting-edge products.

Visitors to this year’s show will be delighted with the central location of the show, which enjoys a dedicated Metro station just steps away from the show and additional trains put on for the duration of the event. Ample parking, a smorgasbord of food and beverage outlets and a range of interactive and entertaining activities will add to the festival atmosphere at this year’s GITEX Shopper.

“As one of the most anticipated consumer shows in a highly tech-savvy region, GITEX Shopper works with our exhibitors to deliver a show that offers unbeatable deals, the chance to see the latest products being launched into the market, and promises to be a great day out,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre, organiser of GITEX Shopper 2012. “This year we have had more 120 exhibitors eager to fill the extra space offered by our new location, to make GITEX Shopper a 35,000m² showcase of the latest IT and consumer electronics must-haves.”

Technology turns greener every year and this year’s show includes initiatives by the Dubai Electricity and Water Authority (DEWA) to showcase its “Do Good to Planet Earth” campaign, encouraging visitors to actively seek out eco-friendly advances in all consumer electronic technologies.

HE Saeed Mohammed Al Tayer, MD & CEO of DEWA commented: “As the strategic partner for GITEX Shopper, we see our participation as the ideal platform to engage with our IT-passionate customers. With innovation at the forefront of our initiatives we hope to guide the public to improve their ways of energy consumption, not merely by reducing usage but also by using the right environmentally-efficient technologies. In this way we can drive greater individual and social contributions to the nation’s long term strategy for a sustainable future.”


Visitors can also look forward to an unprecedented AED 50 million worth of prizes being given away during the show, adding excitement to the exclusive show offers and bundled deals being prepared by exhibitors, and the range of fun, interactive activities designed to entertain and engage. From outdoor gaming zones hosted by celebrity DJs to street dance performances and hourly giveaways throughout the show, GITEX Shopper promises something for everyone.

GITEX Shopper 2012 will take place from 29 September – 6 October 2012. The show is open from 11:00am – 10:00pm from Saturday 29 September to Wednesday 3 October; from 11am – 11pm on Thursday 4 October to Saturday 6 October. For the first time ever, the event will open for longer hours on Fridays from 11:00am.
Tickets are priced at AED 30 per person and are available at the venue and online through Time Out Tickets, Ticketingco, EPPCO and ENOC petrol stations and Zoom convenience stores. Entry is free for children under the age of five.

For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, follow us on Twitter.

GITEX Technology Week, the third largest ICT trade event in the world, will be held from October 14-18 at Dubai World Trade Centre.


About GITEX Shopper & Consumer Electronics
Website: www.gitexshopperdubai.com

GITEX Shopper 2012 is the largest gathering of the region’s leading ICT retailers and suppliers. This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com

As the organiser of GITEX Shopper, Dubai World Trade Centre offers more than 32 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

GITEX SHOPPER Fans Set to Rush to DWTC for Sale of the Year

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