October 20, 2014

Global market research firm Millward Brown opens Dubai hub

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WPP-owned global marketing research company, Millward Brown, specializing in advertising, marketing communications, media and brand equity research today announced the opening of its Dubai office which will cater to its client base in the Middle East.

The new office – Millward Brown Middle East (MBME), will function as a division under the aegis of AMRB, also a WPP company, and the existing Millward Brown licensee in the region.

Gagan Bhalla, CEO of AMRB, said, “We are excited to be partnering with Millward Brown in their launch in the MENA region. While we have been offering Millward Brown (MB) solutions in this market for over a decade, having a dedicated MB division will help us focus more strongly on the core domains of brand, media and communications research. We will also be able to better integrate the latest solutions from Millward Brown globally, thereby enhancing the value that we add to our clients.”

Millward Brown has been in the business of brands for more than 35 years as a leading global research agency specializing in advertising, marketing communications, media and brand equity research. Millward Brown has helped build strong brands and services through research-based consultancy and today, they continue to push the boundaries of marketing research and brand consulting. With 88 offices in 57 countries, they work with 90% of the top 100 global brands and as a result truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; they’re there.

Millward Brown is passionate about brands and advertising and hence has designed a suite of proprietary tools to complement customised research. Some of the tools are – Dynamic Tracking – created to measure key influences on brand success, Link – World’s leading copy-testing system helping marketers make great ads and is a very reliable and consistent system for evaluating and improving advertising, among others.

On the occasion, Charles Foster, Managing Director of Millward Brown Africa and Middle East, commented, “By extending our partnership and opening a Middle East client service hub in Dubai, we can ensure that our clients receive fast and timely delivery of consumer knowledge, insights and advice that helps them with their business decisions. Dubai in specific and Middle East market as a whole is evolving, the opening of the new division signals our commitment to tap the growth and potential of this region. The MBME office will manage a full service operation across the Middle East and North African regions, and we look forward to opening a North African office later this year.”

Prasun Basu, Managing Director, Millward Brown East Africa and Middle East, said, “In today’s world of financial instability, marketers are looking to quantify and optimize return on investment for their marketing and advertising spend which is at the core of Millward Brown’s offering. Our innovative and unique products will help advertisers best leverage emerging media platforms.”

Millward Brown also has an established presence in Nigeria, Ghana, Kenya and South Africa.