Effective Measure, the provider of digital media planning solutions in emerging markets, released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8% of the MENA e-mobile population.
• Apple MENA Market Share
7.3 million Internet users, attributing to 55.8% of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Saudi Arabia, used by 64.5% of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7% of the local e-mobile population using the device.
• Top Manufacturers of Mobile Devices
In the month ending October, 9.1 million e-mobile users, accounting for 69% of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6% share while Nokia rounded off the list with a 5.3% share.
Information generated for this document is based on Effective Measure’s mobile data on MENA’s online population in the month ending October 2011.
The MENA countries measured:
• GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE.
• Levant – Iraq, Jordan, Lebanon, Syria.
• North Africa – Algeria, Egypt, Libya, Mauritania, Morocco, Tunisia.