Groundbreaking YouTube Initiative Airs Ramadan Shows
YouTube creates hub for fans to catch their favorite shows the same day they air on TV
Dubai, UAE, July 18th 2012 – For the first time ever, this Ramadan millions of viewers around the world will be able to watch more than 50 premium Ramadan shows the same day they air on TV through a new dedicated channel on YouTube. The dedicated YouTube channel, youtube.com/ramadan, will be a hub for all viewers to experience the Ramadan tradition of watching their favorite Arabic series using the Internet.
“This innovative project is the first of its kind and showcases the momentum YouTube has generated as a destination for premium content for our users,” said Ari Kesisoglu, Managing Director of Google in the Middle East and North Africa. Through the power of the Internet, users can watch their favorite Ramadan shows anytime, anywhere through YouTube.com/Ramadan.
This hub is the product of a joint venture between YouTube and Unilever who are the main sponsors of the hub, with the aim to promote top premium Ramadan shows on the hub for users across the globe to enjoy. “Unilever, Google and YouTube have a strong global relationship based on bringing digital innovations to the public. Thus, we are delighted that two of the Arab world’s most beloved Unilever food & beverage brands, Lipton and Knorr, will bring a great online viewing experience to millions of people during the holy month of Ramadan,” said David Porter, Media Director of Unilever MENA, Turkey, Russia, Ukraine and Belarus.
Youtube.com/Ramadan will feature hundreds of episodes from Ramadan television shows the day they are aired on TV for viewers to watch, comment on, favorite and share. For easy access, all shows will be categorized so that users will be able to browse shows by genre, and title. The hub will feature high quality episodes which are uploaded by their legal owners and aggregated within the hub in order to combat online piracy as well as to generate revenue for the partners via the advertisement system on the platform.
The Middle East and North Africa region is second in the world for the most daily views; with an average of 167 million videos views a day.
YouTube is the world’s largest online video community, allowing millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC, is based in San Bruno, California, and is a subsidiary of Google Inc.
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
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Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands, and global leadership in most categories in which we operate. Our portfolio features iconic brands such as: Lipton, Dove, Vaseline, Sunsilk, Lifebuoy, Signal, Close-Up, Rexona, Axe Lux, Comfort & Knorr.
Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.
For more information about Unilever and its brands, please visit www.unilever.com.