Earlier this morning I saw the “new logo” of our lovely city Amman, and just as I expected; crap! Our great greater municipality believes that the logo is the key to a brilliant experience, it’s the secret ingredient for a beautiful life; forget about streets, sidewalks, parks and services, logo is all you need.
And what’s with the dates in the logo? Oh yea we have been rocking your life since 1909! If you are 100 years old; it’s about time you have decent hole-free streets and proper sidewalks, go and tour the streets of Amman and see for yourself.
We’re not superficial, we’re not morons, fix the streets and sidewalks then start your branding quest, what’s the difference now between Amman and some bad product? Nothing, both are fooling consumers through packaging rather than quality.