Heineken® ‘Cities of the World’ campaign to inspire new worldly adventures Amsterdam, 12 May 2014 – Heineken® has today unveiled its latest global campaign, ‘Cities of the World’, aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken® bottles.
The latest TVC, ‘The City’, is the seventh film in ‘The Legends’ series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets. It reinforces the notion that men should never stop exploring their own urban backyard. ‘The City’ TVC can be viewed via this link.
To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.
“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO),” said Gianluca Di Tondo, Senior Brand Director Global Heineken Brand. “Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city.”
“Our Men of the World know the usual hotspots in their cities, and they are hungry for new experiences,” continued Gianluca Di Tondo. “The ‘Cities of the World’ campaign aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.”
May 12th marks the global launch of ‘The City’ TVC and ‘Cities of the World’ campaign with local activations to follow in more than 100 countries, beginning with the USA.
HEINEKEN THE CITY CREDITS
Global Brand Director: Gianluca di Tondo
Global Communications Director: Anuraag Trikha
Global Communications Manager: Diana Agudelo
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Mike Bond
Copywriter: Bern Hunter
Head of Broadcast Production: Erik Verheijen
Agency Producer: Tony Stearns / Ross Plummer
Head of Planning: Martin Weigel
Strategic Planner: Nick Docherty
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser / Thibaud Vincent-Genod
Account Executive: Elianne Vermeulen
Head of Design: Joe Burrin
Studio Artist: Erik Blad
Project Manager: Jackie Barbour / Stacey Prudden
Business Affairs: Michael Graves
PRODUCTION COMPANY: TRAKTOR
Director of Photography: Christopher Doyle
Producer: Rani Melendez
EDITING COMPANY: WORK POST
Editor: Richard Orrick
Producer: Jane Dilworth
Assistant Editor: Charlie Moreton
AUDIO POST: 750 MPH
Sound Designer/Mixer: Sam Ashwell
Producer: Mary-Ann D’Cruz
Artist / Title: Elvis Presley / “Bossa Nova Baby”
Music Supervisor: Mary Ramos, Saturday Music Inc.
Publisher / Label: Carlin Music Corp. / Sony Music Entertainment
Elvis Presley appears courtesy of Elvis Presley Enterprises, LLC. All rights reserved.
POST PRODUCTION: MPC LONDON
VFX Supervisor/Lead Flame: Bill McNamara
Producer: Anandi Peiris
Colorist: George K
Photographer: Neil Massey
More about The City TVC:
The TVC was directed by Traktor and filmed in Hong Kong. The TVCs are available in 2 min, 90sec, 60sec, 30sec formats.
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken