27 January 2015 – Dubai Lynx has today announced that Henkel, the global manufacturing company known for some of MENA’s best known brands, will be honoured at the Dubai Lynx Awards as the 2015 Advertiser of the Year.

Philip Thomas, CEO of Lions Festivals, commented that Henkel were “worthy recipients of this award due to their phenomenal marketing efforts which have resulted in creative advertising that proves itself to be innovative and inspirational time and time again.”

Last year alone Henkel took an impressive five gold awards, as well as a Grand Prix in the Direct category for ‘Preserving Pride’, DDB Dubai’s campaign for Persil Black and Persil White. While over the previous three years Henkel took home seven trophies from Dubai Lynx.

Mohamed Siam, Regional Marketing Director at Henkel, said, “Achieving success through business results is motivating and inspiring however what makes it even better is when we can transfer our trade mark to a love mark with the consumers. This can only be done through creative communication which can bridge between the brand strategy and the consumer needs in the most entertaining way. This prize/nomination is the proof to us that we are working on the right direction on that track. And we will work very hard to get it more times because excelling in our communication development is a commitment that we honour.”

Covering business sectors from Laundry & Home Care to Beauty Care and Adhesive Technologies, Henkel’s presence in the MENA region has grown rapidly since it was established in 1998. They now employ more than 300 people in the region with a strong local and multinational workforce.

Mohamed Siam will be present at the Dubai Lynx Awards to collect the trophy on behalf of Henkel. The much anticipated award show takes place on 11 March at the Madinat Jumeirah in Dubai. Anybody requiring a place at the awards or further information should visit www.dubailynx.com.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 8th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate registration open
2nd Delegate Early Bird Discount: 29 January 2014
Entries: open
Earlybird entry deadline: 29 January 2015
Entry deadline: 5 February 2015
Festival Dates: 8–10 March 2015
Dubai Lynx Awards: 11 March 2015

Henkel Named the Dubai Lynx Advertiser of the Year

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- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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