If you saw a red dot what’s the first idea that pops into your head? What does the Yellow refer to? Here is a cool campaign by AlmapBBDO in São Paulo, Brazil that wonders: How far does you creativity go? These panels were made with actual nails and placed at the entrance of a gallery where people used their imgaination to come up with drawings with a single point or departure a nail.
Credit:
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil
