November 24, 2014

HP Launches Unique Partnership with Universal Music MENA

HP Play

New HP Play music service gives consumers access to music catalogues and exclusive music products

DUBAI, June 27, 2012 — HP today announced it has formed a unique partnership with Universal Music MENA that will give consumers across the Middle East access to the Universal Music Group’s rich catalogue of global and regional artists, with the launch of HP Play – a new digital music experience.

Digital music enthusiasts across the region will be able create personalized playlists and enjoy online streaming and downloads at no cost from Universal Music’s world-class catalogue on their HP Sleekbooks, a new thin and light notebook range launching in the region. Global superstars ranging from Madonna, Dr Dre and the Rolling Stones to Kanye West, Rihanna and Lady Gaga, as well as popular Arabic and Asian artists, which are part of Universal Music’s collaboration with other top catalogues, will be available as part of this new music service for the Middle East.

HP Play is now available in the UAE, Kuwait, Bahrain, Qatar, Oman, Egypt, Lebanon and Jordan. Under this collaboration:

  • HP customers that purchase a new super mobile HP ENVY 4 or HP ENVY 6 Sleekbook will be given an HP Play pack to register with a serial number online and access HP Play for free for 12 months
  • Non-HP customers have the opportunity to purchase HP Play packs at selected retail stores or online at hpplay.com/middleeast soon.

Salim Ziade, General Manager HP Printing and Personal Systems, HP, Middle East, said: “As the world’s largest technology company, we are excited to partner with the world’s leading music group to offer music fans across the Middle East access to this extensive catalogue. At HP, we are constantly working to redefine the digital entertainment experience for our customers. With innovative new products, services and collaborations, we want to enhance the way consumers connect with their favorite content, whether it’s music, movies or games.”

HP Play

Patrick Boulos, Managing Director of Universal Music MENA, said: “This is a one-of-a-kind opportunity to give music fans access to legal digital music in the region with the most extensive choice of catalogues and world-famous artists. HP play is the first partnership ever, in this category, in this region and we will constantly grow our proposition with new releases and hits to always bring more satisfaction to music lovers and fans. This partnership will also pave the way to signing and developing new local talent.”

With Beats Audio and high-capacity hard drive options, the new HP ENVY 4 and HP ENVY 6 will provide customers with a premium HP Play music experience.

HP Play

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Universal Music MENA FZ LLC is a subsidiary of UMG that is based in Dubai and covers the entire Gulf, Middle East and North Africa region, that builds partnerships with key players and brands of all industries in the region to create market differentiation.

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