October 31, 2014

HTC gives Gitex Shopper visitors a hands-on experience with the latest smartphones

HTCChaCha

HTC Corporation, a global provider of mobile innovation and design, is participating in Gitex Shopper, the largest and most anticipated consumer electronics show in the Middle East. Visitors to Gitex Shopper are invited to the HTC stand (EA3, East Hall) to experience smartphone technology at its very best, as the innovative smartphone brand demonstrates its most unique products – including the newly-launched, popular HTC ChaCha smartphone and the HTC Sensation XE smartphone, with integrated Beats Audio by Dr. Dre, which is premiering at the event.

“We are throwing open the HTC doors at Gitex Shopper, to give consumers a first-hand look at our brand and its engaging propositions,” said Mohamed Kais Zribi, Regional Manager, HTC Middle East and North Africa. “Throughout Gitex Shopper we will run several exclusive promotions on our smartphone selection, in addition to offering a number of exciting prizes to our stand visitors and customers – our participation will encapsulate the experiential attitude that the HTC brand presents.”

The HTC ChaCha smartphone is a unique lifestyle product geared towards the youth segment. Its sleek styling features a dedicated Facebook button that acts as a gateway to the popular social networking site, providing a fully integrated, deeply social experience. Featuring HTC Sense 2.0, it offers a quick, smooth amalgamation of online and offline socialization, ideal for technologically-savvy customers with a need to stay connected to friends and family 24/7.

Featuring an integrated Beats Audio experience by Dr. Dre, the HTC Sensation XE smartphone is the ultimate in communications tools for music-lovers across the spectrum. With the latest HTC Sense it performs smoothly in its functions as a smartphone, with the added bonus of Beats Audio, a sophisticated combination of software and hardware that plays music in the way that the artist intended it to be heard, for an all-round enhanced listening experience.

Throughout Gitex, customers who purchase a HTC smartphone from any authorized dealer in the UAE will be given the chance to win a Mini Cooper S through a raffle draw; all they need do is bring their validated purchase invoice to HTC’s Gitex Shopper stand to claim their raffle coupon. In addition, they will be given a Scratch & Win card for the chance to win instant prizes, such as cash back, HTC accessories or additional raffle draw entries.

“Our intentions at Gitex Shopper are to emphasize upon our philosophy of placing people at the center of our brand; we are inspired by people and reflect this in every smartphone that we create, from concept to actualization,” said Neeraj Seth, HTC Marketing Manager, MENA. “Customers will be able to experience our latest smartphones, such as the social-centered HTC ChaCha smartphone and the exciting HTC Sensation XE smartphone.”

Customers visiting the stand will be able to avail of special offers on the following HTC smartphones – HTC Sensation XE with Beats Audio, HTC EVO 3D, HTC ChaCha, HTC Sensation, HTC Desire S, HTC Desire HD, HTC Incredible S and HTC Wildfire S.

HTC’s stand is located in position EA3, in East Hall. Gitex Shopper runs from October 8-15 2011, at Airport Expo Dubai.

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