HTC One gets gorgeous with the launch of Glamour Red in UAE

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HTC’s flagship smartphone launched in attention-grabbing red

Dubai, UAE, 1 September 2013: HTC, a global leader in mobile innovation and design, has announced that its flagship, award-winning HTC One smartphone will be available in a brand new colour – Glamour Red. The striking new variant of the sophisticated smartphone combines stunning looks with an impeccably powerful performance, and is available in the UAE now.

The HTC One is crafted with a distinct zero-gap aluminium body, and features HTC BlinkFeed™, HTC UltraPixel Camera with HTC Zoe™ and HTC BoomSound™, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.

“Glamour Red brings a new level of sophistication to our award-winning flagship smartphone, adding a further level of attention-grabbing detail to what is already an incredible device. The HTC One has been extremely well-received in the UAE to date, and we have high expectations for the reception the Glamour Red option will enjoy,” said Neeraj Seth, Senior Brand Communications Manager, Middle East and Africa, HTC.

Since its launch earlier this year, the HTC One has been recognised by a number of international and local experts for its superior performance and inimitable design. Recognitions include GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013, and twice being named as Stuff Middle East’s number one smartphone.

About the HTC One’s groundbreaking features:
HTC BlinkFeed: A personal live stream right on the home screen
At the centre of the HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.

HTC UltraPixel Camera with HTC Zoe
The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for the rear camera also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360′ panorama, time sequencing and object removal.

HTC BoomSound
The HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love. Beats Audio™ integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.

HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense Voice™, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.

Metal Unibody Design
Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p) screen, the HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.

Available now in striking Glamour Red as well as stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.

UAE Availability
The HTC One in Glamour Red will be available in the UAE with LTE connectivity and 32GB internal memory. It is available for purchase in the UAE now.

HTC One gets gorgeous with the launch of Glamour Red in UAE

About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

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