HTC ONE (M8) Launched in The MEA Region

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Delivering breakthrough design and packed with the latest HTC Sense™ 6 experience, HTC Duo Camera for advanced imaging, and intuitive Motion Launch™, the HTC One (M8) delivers an unparalleled smartphone experience for 2014

Dubai, UAE, April 2 2014 – HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7), to the Middle East and Africa (MEA). Launching in Gunmetal Gray and Glacial Silver1 with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

The HTC One (M8) in Gunmetal Gray and Glacial Silver will be available in the UAE from April 4 priced at AED 2,749, followed by regional markets across retail and operator partners from April 4-10. The HTC One (M8) in Amber Gold will be available in other markets from late April.

Nikitas Glykas, Vice President, HTC MEA said: “The new HTC One (M8) is the most stunning, intuitive and advanced handset that the industry has seen to date, and it is a privilege to launch it today in the MEA region. As the ultimate evolution of the HTC One (M7), the HTC One (M8) takes our award-winning concept even further in terms of innovation and inspiration, firmly establishing HTC as a pioneer in the mobile design and devices.”

Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

Supported by the Qualcomm™ Snapdragon® 801 processor with 2.3 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store2. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience. For those who prefer the stock Android experience, the HTC One (M8) Google Play edition will be available for pre-order from today and for purchase on the Google Play store in the coming weeks.

A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations. Copy & Paste3 lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

HTC One (M8) launches in the MEA

Zoe™ in the cloud
In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments. The new Zoe app will be available for download through Google Play in the summer.

Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

Extreme Power Saving Mode – extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC One (M8) launches in the MEA

HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler4.

Fitness at a glance
With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app. Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers5 to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.

Accessories
The HTC One (M8) experience is enhanced by several exclusive HTC accessories, which are available from major retailers across the MEA region. These include:

HTC Dot View™ case – protect your phone with retro flair
Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls – without touching or revealing the screen.

An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

HTC Fetch
If you’re tired of losing your phone or leaving it behind, the HTC Fetch is your solution. Just press the button and the sleek, compact keychain device activates your phone’s ringtone within 15 meters*. Pair it with your phone and you’ll get a warning beep if you leave it behind. If you lose both, a convenient map location feature lets you know where your HTC Fetch and phone were last together.
*Working range may vary depending on operating environment.

HTC Media Link HD
Wirelessly share content from your phone to your high-definition TV with the HTC Media Link HD. It’s quick, convenient, and completely cordless, and allows you to stream your favorite content.

HTC BoomBass
The HTC BoomBass is a compact speaker cube that fits in your hand and doubles as a reclining smartphone stand for hands-free movies and videos. Great for countertop cooking videos, beachside soundtracks, and coffee table cinema. Snappy NFC tap and go connects to your HTC device wirelessly, and built-in battery-powered amp packs a 6-hour punch between charges. The HTC BoomBass: go-anywhere size, go-everywhere volume.

Ranging
The new HTC One (M8) will be launched in the MEA region across all channels, including our partner operators such as Mobily and STC in KSA, du and Etisalat in the UAE, Viva Bahrain, the Zain Group, Vodafone in Egypt and MTN and Vodacom in RSA.

STC in Saudi Arabia will launch by the end of April with worldwide time to market for the Real Gold plated HTC One (M8).

Mobily in Saudi Arabia together with the launch of HTC One (M8) will also associate exclusively with HTC, the Official Global Smartphone Supplier Partner of the UEFA Champions League and the UEFA Europa League, on all activations for UEFA in Saudi Arabia for 2014-2015.

HTC One (M8) Specifications
– SIZE: 146.36 x 70.6 x 9.35 mm
– WEIGHT: 160 grams
– DISPLAY: 5.0 inch, Full HD 1080p

CPU SPEED
– Qualcomm® Snapdragon™ 801, 2.3GHzi quad-core CPU

PLATFORM
– Android™ 4.4 with HTC Sense™ 6
– HTC BlinkFeed™

MEMORY
– Total storage:  16GB
– RAM: 2GB
– Expansion card slot supports microSD™ memory card for up to 128GB additional storage (card not included)

NETWORK
– 2G/ 2.5G – GSM/GPRS/EDGE: 850/900/1800/1900 MHz
– 3G – UMTS/HSPA: 850/900/1900/2100 MHz with HSPA+ up to 42Mbps
– 4G – LTE: Europe/ Middle East/ Africa: 800/900/1800/2600 MHz
SIM
– Nano SIM

SENSORS
– Accelerometer
– Proximity sensor
– Ambient light sensor
– Gyro sensor
– Barometer sensor

CONNECTIVITY
– 3.5 mm stereo audio jack
– NFC
– Bluetooth® 4.0 with aptX™ enabled
– Wi-Fi®: IEEE 802.11 a/b/g/n/ac (2.4 & 5 GHz)
– DLNA® for wirelessly streaming media from the phone to a compatible TV or computer,
– HTC Connect™
– micro-USB 2.0 (5-pin) port with mobile high-definition video link (MHL) for USB or HDMI connection (Special cable required for HDMI connection.)
– Support consumer infrared remote control

SOUND
– HTC BoomSound™
– Dual frontal stereo speakers with built-in amplifiers
– Sense Voice

CAMERA
– Duo camera
– Primary camera: HTC UltraPixel™ camera, BSI sensor, pixel size 2.0 um, sensor size 1/3”, f/2.0, 28mm lens
– HTC ImageChip 2
– 1080p Full HD video recording with HDR video
– Secondary camera: capture depth information

Front camera
– 5MP, f/2.0, BSI sensor, wide angle lens. with photos HDR capability, 1080p Full HD video recording
– Gallery with UFocus™, Dimension Plus™, Seasons, Foregrounder, Image Match

MULTIMEDIA
– Audio supported formats:
– Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma (Windows Media Audio 10)
– Recording: .aac

Video supported formats:
– Playback: .3gp, .3g2, .mp4, .wmv (Windows Media Video 10), .avi (MP4 ASP and MP3)
– Recording: .mp4

Location
– Internal GPS antenna + GLONASS
– Digital compass

BATTERY
– Capacity: 2600 mAh
– Embedded rechargeable Li-polymer battery
– Talk time: Up to 20 hours for 3G
– Standby time: Up to 496 hours for 3G

AC ADAPTER
– Voltage range/frequency: 100 ~ 240 V AC, 50/60 Hz
– DC output: 5 V and 1.5 A

HTC One (M8) launches in the MEA

About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

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