Here is a brilliant campaign by Saatchi & Saatchi in Dubai for the Dubai Metro, engraving messages on “abandoned cars” to communicate that more people are using the metro instead of their cars, this is simply brilliant!
The campaign won the Grand Prix for the outdoor category in the Dubai Lynx 2010, I saw it worths it!
You can see more of these brilliant ideas and executions on the AdZen, the place for creatives from the Middle East to share their ideas and work, join us today!
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
This is not right
everybody knows it!