What would you do if you were 20 years old again? Women’s fashion brand Pimkie is re-launching with a global campaign titled “I Like Me”, the store had 753 stores across 27 countries including UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Lebanon, Jordan, Egypt and Morocco.
Karen Corrigan, CEO of Happiness Europe, the creative agency behind the campaign, explains: “20 years: it’s a wonderful and exciting age during which you question yourself, you experiment, progress and in the end accept and like yourself! It is in this fun, creative, lively and sometimes extravagant feeling that we have created the “I Like Me” idea. It means “I accept myself”, “I take responsibility for myself” and ultimately “Because I like myself, I like others all the more”.
This question will definitely make you think about your life, it might make you feel bitter about your age but it will bring some good memories, personally I felt nostalgic to my twenties, those were the days my friend, those were the days!
Being 20 from Pimkie on Vimeo.
Fashion Brand Pimkie is asking what would you do if you were 20 years old again?
Creative Agency: Happiness Europe
Creative Management: Karen Corrigan, Gregory Titeca, Peter Ampe, Isabel Peeters
Account Management: Nathalie Marchand, Julie Bastin
Head of Art: Cecilia Azcarate Isturiz
Producer: Bart Van Der Maele
Online Producers: Alan Cerutti, Stijn Van Velthoven
Online Production: BLISS Interactive
Marketing Director: Fanny Meilhac (Pimkie)
Communication Assistant: Simon Cottigny (Pimkie)
Online Director: David Edouart (Pimkie)
Online Assistant: Hélène Moitié (Pimkie)
Video Production: Deltree
Photography: RJ Shaughnessy
