ikoo releases ABC audit results on network traffic and reach
Independent verification confirms online network’s success
Dubai, United Arab Emirates: ikoo, an integrated digital marketing solution provider with the largest reach in the Middle East and North Africa has announced the results of its ABC audit in a move that comes as the company continues its commitment to transparency. ABC, the Audit Bureau of Circulations, is a widely trusted industry body for media measurement.
The audit confirms ikoo’s advertised reach and traffic numbers. As per the audit results, ikoo’s web traffic stood at 23,380,743 unique visitors for the month of November 2011, while page impressions, or the total number of pages with ads on them, were at 362,913,121 the same month.
Likewise, according to Effective Measure – an independent tool that measures the size of the viewers for certain websites – ikoo has the highest amount of viewers among other networks in the MENA region. Ikoo attracts 25 percent of the total browsers in Middle East and North Africa. Moreover, by attracting 52 percent of the female browsers, ikoo boasts the highest number of users visiting its lifestyle related sites. Similarly, 1 out of 3 visitors interested in Travel, and 1 out of 4 users interested in Business & Finance, visit at least one of ikoo’s sites, making it the most visited network in the region.
“ikoo is committed not just to offering the best portfolio of audience reach, brand engagement, user response and performance tools to advertisers and publishers via its network, but also to complete transparency. The verification of our traffic numbers by a trusted third party allows our customers, advertisers and business partners to have complete trust in our products and services,” said Mr. Isam Bayazidi, CEO, ikoo.
The ABC audit is conducted at random twice yearly in order to offer a representative snapshot of monthly operations and reach. Traffic numbers are confirmed and updated accordingly for specific months.
“ikoo’s mission is to be a leader in serving advertisers by offering reliable, unique and valuable digital marketing solutions. Our integrated solutions combine products and specific audience targeting strategies within our network, and the ABC audit figures testify towards the viability, reach and discernible results offered by our product portfolio,” added Bayazidi.
Ikoo is an integrated digital marketing solution provider with the largest reach in the Middle East and North Africa, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, automotive, and more. The ikoo network attracts almost 40 million monthly unique visitors and serves more than 1.4 billion monthly impressions.
ikoo is part of Jabbar Internet Group, a leading group of internet services and e-commerce properties that is driving and shaping the internet scene in the Arab world. In addition to ikoo, the group owns and runs souq.com, cashU, Sukar.com, Cobone.com and Tahadi.