ikoo to Showcase Diverse Product Range at The Internet Show

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DUBAI, UAE, September 7, 2011/PRNewswire/
Middle East’s Largest Online Advertising Network Will Make a Splash at The Internet Show

ikoo, the largest online advertising network in the Middle East and North Africa, is heading to The Internet Show to showcase its complete line-up of advertising products and services, which provide astounding consumer benefits.

The range of ikoo’s products that will be featured at The Internet Show will cover different advertising objectives: audience reach, brand engagement, and user response and performance. With more than 35 million users visiting ikoo network sites, audience reach is a particular strength of ikoo’s. Providing a variety of display banner sizes across more than 120 sites, and with sponsorships and channels that cover different audience segments, ikoo’s network offering is yet to be matched in the region.

Also showcased at The Internet Show will be the portfolio of engagement-focused products, which allow viewers to interact directly with brands and campaigns, ensuring the highest ad recall and memorability. With these products, ikoo makes use of its proficiency at correctly targeting users with the right campaigns, using the right forms of media.

Ikoo will also introduce its newly-launched Performance-Advertising network, which is second to none in the MENA region. ikoo’s world-class tracking platform is sure to increase advertisers’ online revenues and sales, by identifying and acting upon any possible campaign improvements.

With the online advertising industry’s steady growth, Isam Bayazidi, Chief Executive Officer of ikoo, highlighted the importance of ikoo’s participation at this year’s Internet Show “We are glad to be part of the internet show once again this year” he said. “With our full range of products, we are confident that we will impress all our prospective clients. We are also determined that anyone visiting our stand will walk away with an understanding of the power of online advertising, and how our products and network capabilities can fit their future marketing plans”

The Internet Show will take place on September 27th and 28th, and is the Middle East’s best attended and biggest event for digital marketing and online business. It brings together over 2000 attendees from big, medium and small business and government, all eager to find new ways of doing internet business.

About ikoo:
ikoo is the largest advertising network in the MENA region, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, automotive, and more. The ikoo network attracts almost 35 million monthly unique visitors and serves more than 1.4 billion monthly impressions.

ikoo is part of Jabbar Internet Group, a leading group of internet services and e-commerce properties that is driving and shaping the internet scene in the Arab world. In addition to ikoo, the group owns and operates souq.com, cashU, Sukar.com, Cobone.com and Tahadi.
Harriet Tyler – Harriet.tyler@terrapinn.com – T: +971-4-4402527

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