David Carson, David Shing, Abla Fahida and Sandrine de Raspide are some of the Speakers Taking to the Stage
2 February 2015 – Bringing creativity in the MENA region to the fore, this year’s Dubai Lynx International Festival of Creativity includes a diverse speaker line-up of leading artists and innovators.
World renowned graphic designer David Carson will bring his unique perspective of creativity through design and typography. His history of experimentation in the magazine industry has led many to regard his vision pivotal in changing the expectations of creative design. Commenting on creativity he said, “To interpret and present work that speaks visually and emotionally is imperative in today’s saturated market so the actual role of the designer has become more important than ever. I believe that consumers are once again starting to react to more emotional, personal, experimental and unique work. The companies who can’t adjust are in for a rough ride!”
AOL’s Digital Forecaster David Shing, will look to the future of digital, social and mobile in an attempt to identify future trends and the direction of current technology and innovations. “Throughout my career much of the creative inspiration was influenced by physical objects and passive platforms of delivering ideas. Fast-forward to now with the advancement of technology we are at the intersection where creativity is fueling culture and code. A culture where creativity drives superior ideation and production, fused with better code to amplify and deliver these ideas.”
Abla Fahita, the infamous Egyptian character, rose to fame through her controversial sense of humour and the rumours that followed. Her use of social media is testament to her success including appearances on international TV shows and a hit single, which has received international renown. Her unique view on the world is always unexpected and imaginative “I believe obstacles can be turned into ladders, very useful when the elevators are down”, she said ‘during a recent power cut’.
Sandrine de Raspide, Senior Vice President, Sanrio Global Ltd. brings Sanrio’s global vision for Mr Men & Little Miss to Dubai Lynx. Speaking on her involvement with the Festival she said, “We opened our offices in Dubai a couple of years ago and have since been very keen not only to localize our program with new and existing partners, but also to expand into new promotional avenues similar to what we’re currently doing in the UK and Japan. Dubai Lynx offers a great platform to exchange ideas with talented individuals and companies.”
Further discussions on the intersection of creativity and technology across a wide variety of industry areas include, Guy Abrahams, Global Strategic Planning Director, Zenith Optimedia; Ije Nwokorie, Global Chief Executive Officer, Wolff Olins; Alex Brunori, Regional Executive Creative Director, Publicis and Chuck Phillips, Chief Technology Officer, Digitaria.
Taking place between the 8–11 March, the Festival provides a platform for the latest ideas and insights in creative communications. Additional information on the Festival and the Dubai Lynx Awards can be found at www.dubailynx.com.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 8th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com
About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Delegate registration open
Entry deadline: 5 February 2015
Festival Dates: 8–10 March 2015
Dubai Lynx Awards: 11 March 2015