Dubai, February 28, 2016 – Ipsos has been awarded the online and digital business of Mediaquest, to begin in February, 2016. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from Site-centric and Software panel measurement. This study enables websites to access audience size, usage frequency and intensity and determine the different socio-demographic profile behavior.
Ipsos will also be offering mobile audience measurement, a service introduced 2 years ago, which includes 2 panels in KSA and the UAE, through a unique Mobile App. This service helps companies to better understand mobile consumption behaviors in terms of app and web browsing. In addition, Statex online (I.e. online ad monitoring) which was launched recently in the MENA region, shall be offered by Ipsos, that complements Ipsos flagship product Statex that covers the offline media ad spend in the region. As such, the media industry will be equipped with a 360 tool that provides expenditure (media spend) of all media types across different categories and brands.
“We are very pleased to be joining forces with Mediaquest, to provide them with insights and data on numerous topics. This is a very promising venture and we are certain it will be a fruitful one,” said Elie Aoun, CEO Ipsos Connect, MEAP Region.
Commenting on the appointment of Ipsos, Julien Hawari, Co-Chief Executive Officer of Mediaquest said, “We are very pleased to reinforce our business with Ipsos. The solutions they provide us on data, measurement and research allow us to increase the granularity of our understanding on our audience. Our digital arm, dotmena, which provides a premium arena for advertisers, and our meMOB network, one of the leading mobile networks, will undoubtedly benefit from those solutions.”
Mediaquest is one of the region’s largest and most influential privately owned media houses. Established in 1997, Mediaquest provides unique insights into the Arab world through its diverse array of media platforms and event management activities. Through its extensive range of communication outlets in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris, Mediaquest’s mission is to inform, educate and entertain audiences across the MENA region, thereby building bridges between the Arab world and the West.
Priding itself on providing unbiased analysis, news and views that matter most to audiences in the region, Mediaquest educates and entertains via traditional print and high-tech multimedia platforms in three languages: Arabic, English and French. Mediaquest’s team of specialized, multilingual journalists write on a variety of topics, including luxury, lifestyle, fashion, beauty and current affairs, while its experienced event management team runs some of the region’s best-known industry activities.
Mediaquest has a formidable online presence through Dotmena, its digital platform arm, which incorporates more than 75 premium websites covering the sectors of business, technology, marketing, communications, sports, entertainment and lifestyle.
Mediaquest’s Editorial Department generates a combined online and offline portfolio of more than 20 titles. The company’s extensive in-house magazine portfolio encompasses the business and lifestyle spectrum, with consumer and trade titles covering marketing, communications, women’s interests, lifestyle, entertainment and automotive sectors. Reputed brands include: Marie Claire Arabia, Buro 24/7 ME and Haya, as well as the highly regarded business-to-business titles: Trends, Gulf Marketing Review, Saneou Al Hadath, Arabies, Communicate, Kippreport and AMEInfo. The department also utilizes its state-of-the-art and highest quality production processes to deliver publications including Event Guide and Mercedes-Benz Magazine, on behalf of a variety of clients. Mediaquest creates; project manages and delivers some of the region’s most notable industry events, including the TOP CEO, EFFIE MENA, Festival of Media, arab luxury world and Marketing to Women. For more information, please log on to www.mediaquestcorp.com.