‘It’s Time for Infiniti’ Continues to pick up Awards in MENA Region
Saudi Arabian campaign wins Gold and Bronze award at Festival of Media MENA Awards for Infiniti
Dubai-UAE 18 May, 2015 – Infiniti Middle East’s ‘It’s Time for Infiniti’ campaign has continued to build on its success adding to its growing tally of accolades by picking up a Gold and Bronze and the Festival of Media MENA awards.
Building on its global success, 2015 was the inaugural edition for the Festival of Media in the MENA region that featured a one day conference on the 15th April with industry peers followed by a gala awards ceremony in the evening.
The campaign received a Gold award for the ‘Best Use of Content’ category as well as a Bronze award for the ‘Best Engagement Strategy’ category. The campaign was further shortlisted for the ‘Creative Use of Media’ category. ‘It’s Time for Infiniti’ has also been shortlisted at the Global Festival of Media awards for the ‘Best Use of Content’ category.
“The success that this campaign continues to garner is just amazing,” said Francesca Ciaudano, Deputy General Manager – Marketing and PR. “With this campaign, we really challenged ourselves to come up with something truly unique that engaged with Saudi’s in a manner that they could all relate to. I believe that we were very successful in connecting the Saudi people with our brand,” added Ciaudano.
‘It’s Time for Infiniti’ focused on the brand’s expansion into the Kingdom of Saudi Arabia. The Infiniti Middle East team’s insights into understanding the best way to put across our message in Saudi Arabia – by encouraging and activating Saudi nationals to become brand ambassadors themselves – was key. The campaign focused on activating influential Saudi families, using Infiniti cars, to showcase their heritage and demonstrate their pride for their country.
The campaign was spearheaded by Francesca Ciaudano, Deputy General Manager, Marketing and PR who was also awarded the industry’s top Middle East accolade – the EFFIE MENA Marketer of the Year.
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand’s portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the four-time FIA Formula One World Championship winning Team.
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