Jacky’s Electronics and Samsung Electronics announce partnership to open Samsung Brand Shops across the UAE

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6th October 2013: Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer, has entered into an agreement with Samsung Gulf Electronics, a global leader in digital media and digital convergence technologies, to bring more Samsung brand shops to the United Arab Emirates.

Owned and managed by Jacky’s in partnership with Samsung, these brand shops will display Samsung’s complete range of products and innovations. Some of the key locations for this initiative will include Jacky’s stores at Mall of the Emirates and Deira City Centre, which will be open later this year.

The key attribute of the Samsung brand shops is the multiple experience zones providing visitors the chance to touch, feel and interact with Samsung’s latest products including smartphones, tablets, Smart TVs, smart cameras, notebook PCs, monitors and home appliances.

In addition to the new Samsung Brand Shop, Jacky’s will continue to operate its multi-branded Jacky’s Electronics outlets at The Dubai Mall, Sharjah City Centre and Al Nasser Square along with additional new stores in key locations across the country.

About Jacky’s Electronics:
Retailing in the UAE since 1988, Jacky’s Electronics is the country’s leading multi-brand consumer electronics retailer. The company opened its first retail showroom in Deira, Dubai and since then has grown steadily with 8 outlets across the UAE to date.

Jacky’s Electronics has pioneered new concepts and approach to electronics retailing. All Jacky’s outlets are innovative and showcase leading-edge products including photography, audio & video, information and digital lifestyle technology, office automation, small and major appliances, personal items, and mobile phones.

Over the years, Jacky’s Electronics has become the ultimate digital lifestyle shopping destination, highlighting its retail credo ‘My Kind of Place’, through its dynamic and knowledgeable sales team. The retail chain has won various awards and accolades for its market leading retail concept and customer service, bringing wholesome electronics shopping experience to its customer from the leading UAE malls and award-giving bodies. Jacky’s Electronics is the only consumer electronic retailer to be awarded ‘Superbrand’ status six times in a row by the UAE Superbrand Council.

The company has also increased its focus on being a part of the customer conversation and has been at the forefront of connecting with its consumers through the social media platforms. Through Jacky’s Facebook fan page – www.facebook.com/jackysuae, Twitter account – www.twitter.com/jackysuae, and blog site – http://blogs.jackys.com – customers are given real time updates for upcoming product launches, current promotion, product reviews, share opinions and hold discussions on various technology trends.

For further retail information: Jacky’s Retail Office, Tel: +971-4-2821822; Fax: +971-4-2821-474; Email: retail@jackys.com

For further PR information: Rose Manaog, Action UAE, Dubai, UAE. Email: rose.m@actionprgroup.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

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