Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer, has surpassed its initial sales projections and remained as the top retailer during the eight-day exhibition of Gitex Shopper 2011.

The company has experienced an increase of 16 per cent in sales from last year’s event. Better product bundles and lower price points on fast-moving products such as notebooks, digital cameras and smartphones fuelled the total sales of the company.

The company also recorded that sales in DSLR, tablets and LED TVs more than doubled from last year. BlackBerry continues to dominate the smartphone category while Samsung and Sony brands dominated the TV segments. Canon and Nikon were especially aggressive in the DSLR category this year.

“Among the brands that performed well were HP with its ON campaign and their collaboration with Beats Audio, Lenovo had a good increase too thanks to an improved overall awareness on its range of Intel core i5 laptops, while Dell also had a good share on the total notebook sales. Apple iPad 2 remained as the tablet of choice for most of the shoppers, while Asus and Viewsonic also had good sales this year,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.

The exclusive launch of the ultrabook category during the second day of the show also generated huge interests from the shoppers, which led to stocks being sold out within a few days.

“Our participation this year has well exceeded our expectations and we are very optimistic that our sales will also translate even after Gitex until the big Eid and the festive seasons. We will continue to provide our customers with innovative promotions and great bundle offers on the latest products and gadgets in the market,” Panjabi said.

Regular updates, exclusive offers, great deals and price enquiries were also made on Jacky’s Electronics’ Facebook and Twitter accounts. The company will remain an exhibitor on next year’s Gitex Shopper.

Jacky’s Electronics recorded 16% sales increase at Gitex Shopper 2011

| Newswire |
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