Jaguar MENA Launches ‘The Art of Performance’ Brand Campaign with ‘Forward Thinker’ and Social Media Figure Hamad Qalam
Dubai, 26 July, 2015: Jaguar MENA has just revealed its new MENA campaign titled ‘The Art of Performance’ aiming to celebrate the brand’s expanding line-up of vehicles across the region. The new platform will challenge the conventional perceptions of innovation and performance using creative content to resonate with audiences across the region.
To mark the launch of ‘The Art of Performance’ campaign, Jaguar MENA is introducing the first film in its ‘Forward Thinkers’ series with the story of one of Kuwait’s most popular social media influencers, Hamad Qalam.
Collaborating with individuals from countries across MENA the Jaguar ‘Forward Thinkers’ film series will profile individuals recognised as progressive thinkers in their respective fields. Personifying the Jaguar brand in their daily lives, each individual strives to stay one step ahead with their energy, determination and passion.
Drawing comparisons between Hamad’s story and the Jaguar XE, his film focuses on his motivation and drive to use technology and social media to connect to wider audiences and become one of the most influential online figures in Kuwait.
Commenting on the effect social media and technology have had on the world’s connectivity, Hamad begins by saying: “The evolution of technology and its impact on our lives has a good side and a bad side. The good side I’m referring to is how it made the world smaller. We can now meet the whole world through a mobile phone screen.”
Hamad goes on to recount his interest in social media from an entertainment tool to one that would make a difference and raise awareness around key issues within his society: “When the number of my followers increased on Twitter and Instagram, I tried to use this in a positive way. I arranged a few charity campaigns in Kuwait; becoming a social media activist, delivering messages for the community or a specific humanitarian cause.”
Capturing the message behind ‘The Art of Performance’ and the ‘Forward Thinkers’ project, Hamad added: “I believe that if you have three characteristics: Innovation, promptitude and planning, then you are a Forward Thinker.”
Speaking about the platform, Chris Wilde, Brand Director for Jaguar Land Rover MENA said: “Jaguar is a brand which combines thrilling performance, class-leading design with intelligent innovation and technologies across its range of products and services. Keeping these traits at the heart of our business, we are aiming to embody our brand promise through our newly launched ‘Art of Performance’ campaign with projects like ‘Forward Thinkers’.”
He continued: “This specific initiative captures the characteristics of our Jaguar XE sports saloon through ambassador stories such as Hamad’s, a stimulating depiction of the power of intelligent technology and connectivity today. Working with Hamad has been a pleasure and we are excited to share his story with audiences across the region.”
Hamad’s infectious positivity and enthusiasm have played a big part in making him a widely followed figure online and he is eager to continue listening and connecting with people. His continuous efforts to use his influential status to raise awareness around charitable causes have earned him a number of accolades and awards including the ‘Kuwait Influential Figures Award’ and the ‘Warif Qatar – Our Role in Social Media and Charity Award’.
Upcoming ‘Forward Thinkers’ films will be hosted on the Jaguar MENA blog and social platforms and will feature MENA influencers including entrepreneur and motivational speaker Anas Bukhash (UAE), Founder and CEO of Lomar, Loai Naseem (KSA) and renowned architect Bernard Khoury (Lebanon).
Hamad Qalam (Kuwait) – Named as one of the most influential people in Kuwait in 2012, Hamad is a social media figure popular among young male and female audiences and the founder of Hamad Qalam, a PR and marketing consultancy.
About Jaguar MENA:
Jaguar is one of the world’s premier luxury sports saloon and sports car marques. For over 80 years, Jaguar has pushed the boundaries of what is possible, inspired by founder Sir William Lyons. Technology is at the heart of the Jaguar DNA, so every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive.
Jaguar has built up a loyal following in the MENA region, due in part to the brand’s focus on investing in exciting new technology and R&D resulting in breakthrough products for new markets and growing segments.
Today’s line-up, the strongest in the brand’s history, consists of the Jaguar F-TYPE Convertible and Jaguar F-TYPE Coupé, The Jaguar XJ luxury sedan, the all-new Jaguar XF sports saloon, the newly introduced aluminium-intensive Jaguar XE which is setting the standard for driving dynamics in the midsize segment and of course the recently announced Jaguar F-PACE, the company’s all-new performance crossover that will join the line-up in 2016.
Visit the Jaguar social channels:
Jaguar MENA https://www.facebook.com/JaguarMENA
Jaguar Life: http://live.jaguar-me.com/