Brand Manager | Dubai
Our client, a world leading FMCG multinational organisation, currently seeks a Brand Manager to join their expanding regional team.
Based in Dubai, reporting to the Head of the Foodservice Business in Dubai, you will manage a range of strategic brands covering the entire Middle East market. This is a mostly Business to Business based marketing role (B2B) with a degree of B2C focus. You will work to develop customized marketing solutions for the HORECA trade to drive trial and consumption of your client’s brand range. You will need to understand what your major retail based HORECA clients need, and develop beverages based solutions through pack size, pricing, dosage and branding to ensure your brands are represented in the major retail channels across the Middle East. On the B2C side, your role will be to communicate with the Prime Prospects that are exposed to these channels as end users to drive consumption and volume sell through of your brands. You will work with research agencies to better understand your consumers, their needs, and develop communication plans with partner advertising agencies to drive share of your brand. You will work in a multifunctional team to drive holistic sales and marketing strategies across each market, ensuring there is a plan for each market and channel. You will manage global innovations and tailor them to the needs of the Middle Eastern market ensuring that there is the right pricing, promotional and retailer plan in place, working closely with the national sales manager to ensure the sales teams have all of the tools they need to win with their retailers. You will work with market research agencies to track and analyse retail audit KPIs, and write recommendations to drive your brand forward.
As the ideal candidate, you must be degree educated with a minimum of 3-4 years FMCG blue chip multinational marketing experience, ideally with some time in a brand manager capacity. This role is open to male and female applicants and you do not need to be an Arabic speaker to apply. You will have had ownership and input into customizing global campaigns and initiatives to relevant markets, as well as creating innovation within new markets. You will have a track record of delivering growth and creating strategic plans and concepts that have step changed the business. You will have exceptional interpersonal and analytical skills and be able to communicate clearly and concisely to all levels of the organisation. You will be an excellent presenter who is able to convey ideas in a simple and clear way to energise the organisation into action.
Tags: Dubai, Marketing Jobs in Dubai
This entry was posted on Friday, March 6th, 2009 at 4:30 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
