Group Product Manager | Almarai Company Jeddah
- Manages the business in the achievement of key performance indicators for the portfolio, marketing share, Gross margin, Awareness, Trial, Equity, Image attributes.
- Develops the annual marketing plan, annual promotional plan, and annual projects schedule process.
- Manages the lunch package and launch road shows for sales and trade marketing.
- Manages the annual NPD project ensuring that projects are delivered on time and on budget.
- Manages and commissions primary research as required to ensure NPD meets consumer expectation.
- Strategically analyses competitor performance and capabilities and reports back to management on issues that may affect performance.
- Marketing plan is presented on time and approved by the marketing manager.
- Category management and plannograms are agreed and implemented on time.
- Research programs are developed oper the CPS and are delivered on time and budget.
- Attends and manages the TRD meeting and publishes minutes within 48 hours.
- Manages and priorities the relationship with the agency of record ensuring the development marketing plans.
- Develops the media plan for each product category ensuring that the portfolio maximizes GPR’s and SOV.
- Manages consumer insight process on individual projects in synergy with the consumer insight strategy.
- Manages specific portfolio insight on consumer trends and attitude and behaviors.
- Manages the tracker study, including structure on trial, awareness and image and communication cross functionally.
- Manages recruitment and retention of direct reports ensuring personal and performance growth.
- The media plan for the category is delivered prior to the commencement of January 1st and GRP actual is on budget.
- Ensure that the marketing expenditure for the category is on budget and consistent with company processes and procedures.
Requirements
- University Business degree with Marketing specialization.
- A minimum of five years Brand / Marketing Management experience with FMCG Company.
- A proven experience record in building brand and launching new products.
- Good communication and written skills.
Tags: Jeddah, Marketing Jobs in Jeddah
This entry was posted on Friday, March 27th, 2009 at 8:11 am and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
