Group Product Manager | Almarai Company Riyadh
1. Portfolio Performance
Manages the business in the achievement of key performance indicators for the portfolio.
Market Share, Gross Margin, Awareness,Trial,Equity,Image attributes
Is actively aware of competitor activities and potential impact on the portfolio and develops strategy that will minimize the impact on the business.
Manages product costs and selling price to ensure budgeted margins are achieved
2. Marketing Planning
Develops the Annual Marketing Plan, Annual Promotional Plan, and Annual Projects Schedule process.
Manages the launch package and launch road shows for sales and trade marketing.
Manages and communicates the Promotional Planning Program cross functionally with sales and operations.
Manages and recommends category management guidelines to ensure effective and appropriate shelf space and plannograms.
Attends TRD/PDM/PSC meetings for the portfolio.
3. New Product Development
Manages the annual NPD projects ensuring that projects are delivered on time and on budget.
Manages the individual NPD briefs and CPS schedule.
Manages and commissions primary research as required to ensure NPD meets consumer expectations.
Manages cross functionally each NPD Project and updates key stakeholders at NPD Meeting.
Manages NPD value metrics for annual budgeting process.
4. Communication & Media Planning
Manages and prioritises the relationship with the Agency of Record ensuring that development is consistent marketing plans.
Manages the creative process ensuring that it is effective while consistent with the overall communication strategy
Develops the media plan for each product category ensuring that the portfolio maximises GRP’s and SOV.
Manages the marketing expenditure on each major project ensuring that each project is on time and on budget.Manages packaging and brand development with key internal and external stakeholders.
5. Consumer Insight
Manages Consumer Insight process on individual projects in synergy with the Consumer Insight Strategy.
Manages the Retail Audit portfolio data and ensures effective analysis identifying market opportunities and competitive assessment.
Manages specific portfolio insight on consumer trends and attitudes and behaviours.
Manages major consumer research projects including CPT, STM and TOT and ensures that information is on time and on budget.
Manages the Tracker study, including structure, on trial,awareness and image and communicates cross –functionally.
6. People Management
Manages recruitment and retention of direct reports ensuring personal and professional growth.
Manages his direct reports and ensure that all staff within the team have:-
KPI and MBO Performance agreements., Individual Development Plan.
Identified training program, both OTJ and Accredited Course.
Essential
o University Business degree with Marketing specialisation
o A minimum of five years Brand/Marketing Management experience with an FMCG company.
o A proven track record in building brands and launching new products.
o Good communication and written English skills.
Desirable
o Previous experience working in the Middle East or North Africa would be an advantage.
o MBA qualification would be an advantage.
o Fluent in BOTH Arabic and English
o Previous experience with an International FMCG work within the Food/Beverage Sector and advantage.
At least 3 years Marketing and/or Brand Management experience with a reputable FMCG company in the Middle East with evidence of well developed marketing skills and proven track record of delivering results in a competitive environment. Experience of multi-markets an advantage but not essential.
Tags: Marketing Jobs in Riyadh, Riyadh
This entry was posted on Tuesday, March 24th, 2009 at 4:46 pm and is filed under Marketing. For the latest job openings in advertising, media, marketing and PR in the Middle East check out the RSS 2.0 feed!
