I was reviewing the new billboards by Bank of Jordan, they are certainly eye-catchy but why do we tend to exaggerate things, can’t ideas be more simple? The advertising agency behind it is Team Y&R Amman. Implementation was good in general, expect for the one on airport road, the poor fellow fill of the board.
From branding prospective, the brand itself is the last thing you are exposed to, I mean it is relatively small, since this was a purely branding campaign they should of pushed more for the logo.
And speaking of the logo, I noticed something I don’t know if it is wrong or part of the brand identity, there is a missing letter “hamzah” in the word Al2ordon, officially it should be written with “hamzah”, even if you visit their website you don’t find consistency, at the same page you find it written with and without hamzah, a large-scale bank like BOJ should be more careful for small details.
