I was reviewing the new billboards by Bank of Jordan, they are certainly eye-catchy but why do we tend to exaggerate things, can’t ideas be more simple? The advertising agency behind it is Team Y&R Amman. Implementation was good in general, expect for the one on airport road, the poor fellow fill of the board.
From branding prospective, the brand itself is the last thing you are exposed to, I mean it is relatively small, since this was a purely branding campaign they should of pushed more for the logo.
And speaking of the logo, I noticed something I don’t know if it is wrong or part of the brand identity, there is a missing letter “hamzah” in the word Al2ordon, officially it should be written with “hamzah”, even if you visit their website you don’t find consistency, at the same page you find it written with and without hamzah, a large-scale bank like BOJ should be more careful for small details.
Actually, I like the new creative idea for Bank of jordan billboards and it was implemented well. Am not defending Bank of Jordan but I think their brand is well-known in local market and this campaign is dedicated to tell people a marketing message more than branding.
I agree with you Samer regarding the “Hamza” they should decide to use it or not and this is for consistency purpose.
I’m going to agree with Qais, I really love their new billboards. Pretty cool.
The most important thing for the bank is to achieve the goals they are looking to .. and i agree with the above comments….
I really don’t like the billboards from a branding perspective and also from Advertising perspective …
maybe Team Y&R wanted to do something creative in the billboard by putting this man on the billboard …
but what they did has nothing to do with the message they want deliver …
Its so stupid and i don’t like it at all.
if we want to talk about the branding on the website, actually there so many things done in the wrong way …
Hello Ibrahim and rest of course, the first years of my career i used to criticize work the same way you just did on the billboard work. Then found out i was wrong, discovered that if i have a critic on something i have to back it up with an alternative or a twist to turn things around. so it becomes building up on ideas rather than shooting them down.
However, i believe that the billboards are clearly adapted from a print a campaign. This type of creative executions are better done with creatives who are experiential driven and not ATL focused. Outdoors are fun to work on, one thing we miss on doing before working on billboards is that creatives don’t receive any environmental scan and audit for the location of billboard.. that helps in creating a message that is relevant to the area it self.
cheerz. B.