JWT Cairo’s new Business Model Draws Attention in the Market

Beirut, Lebanon, 9 June 2014 – JWT, the world’s best-known marketing communications brand announced today the appointment of award winning Abdelsalam Abdelsalam as Executive Creative Director in Cairo. Abdelsalam was attracted to JWT Cairo by the agency’s highly collaborative business model, portfolio culture and new range of client services. Overseeing Cairo’s creative vision, Abdelsalam will continue to support and develop the agency’s creative output including that of the new Ethos at JWT company, JWT Entertainment and JWT Experience offerings. Collectively these have already put the group in Cairo on the world map with regards to effectiveness and creativity and made the team a magnet for both talent and clients.

Abdelsalam brings 10 years of experience in the creative field and numerous creative accolades to his partnership with Mohammed Sabry, JWT Cairo’s Managing Director. He will report in to Ramsey Naja, Chief Creative Officer, JWT MEA.

Prior to joining JWT, Abdelsalam managed the Coca Cola portfolio as ECD at FP7 in Cairo, for 4 years, handling it at both regional and local levels. His creative leadership drove the output of 6 teams and was instrumental in winning Mobinil’s Telecom data business. He has also headed up the creative team for Pepsi at BBDO for 3 years. Abdelsalam began his career with an internship at JWT Cairo in the creative department and was hired as a copywriter shortly afterwards, working on Nestle and Unilever, and helping JWT win the Vodafone Egypt business.

“Abdi is a fantastic talent and someone who has JWT written all over him”, said Ramsey Naja. “He has that perfect blend of strategic thinking and natural creative talent which is today essential for successful creatives. He also happens to be a lovely guy with a charismatic personality. He joins an office whose creative reputation is second to none and he is already looking at ways of improving on that. I am absolutely delighted to have him on board.”

JWT Cairo’s effective creativity has been recognized both regionally and internationally. The agency won 40 awards in 2013 alone, counting a Gold Cannes Lion, 4A’s Grand Prix, Most Contagious Retail Award, the APG special award for Best Channel Planning Strategy, and Gold for Innovation at the LIA, amongst them.

About JWT
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea

JWT Appoints Top Talent Abdelsalam as Executive Creative Director

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