Dubai, UAE, February 27, 2014: KFC is known for creating a ‘SuperFan’ platform and supporting it with a dedicated fan experience. This year, the world’s largest chicken restaurant chain will be rewarding its SuperFan customers with an invitation to attend a live broadcasting of the popular talent-search entertainment show “The Voice,” with the famous brand in place as one of the programme’s main sponsors.
The concept of The Voice is to discover talented singers in the MENA region and assign them to famous singers who will act as their coaches during the episodes. The aim is for the mentors to support their acts and put them on the right track to fame and stardom. The series’ concept aligns with KFC’s strategy to believe in and develop the skills and talents of Arab youth across the region.
The Voice will be aired live on three channels: MBC1 across the GCC, MBC Masr in Egypt and LBC in Lebanon.
The KFC SuperFan winners will receive a fully-paid trip to Beirut, Lebanon to attend a live recording of The Voice in the television studio. It will give them a true SuperFan experience by inviting them to participate in the
“V-Room” – a social media area dedicated for fans to interact with contestants. This engagement will also be broadcast to millions of viewers of the show and directly linked to the social media accounts of The Voice, giving the opportunity for further exposure on digital media.
Fans wishing to participate in the KFC Arabia SuperFan experience should enter the competition on the MBC.net website and participate in the SuperFan Challenge. The game is simple, consisting of a number of famous quotes previously mentioned on the show by the coaches. The participants simply need to shuffle these quotes and match them with the correct coach. Winners of the online contest will win the all-incorporated trip to The Voice studios in Beirut, having the chance to bring a friend with them. There will be five winners in total; one winner every week will attend the live show until the finale.
KFC has successfully sustained a three-year customer engagement campaign using popular televised talent shows as a platform. Prior to The Voice, the brand sponsored other famous programmes such as Arab Idol and Arabs Got Talent. These activities have increased KFC’s fan count and built a strong and loyal fan relationship with the brand.
Kentucky Fried Chicken, known as KFC, is the largest chicken restaurant brand in the world, making its way to MENA in 1973. Americana Group helped solidify KFC’s stature in the region and now operates more than 600 stores with over 25,000 employees across 74 cities in 12 countries in the region, including KSA, Kuwait, UAE, Qatar, Bahrain, Oman, Jordan, Lebanon, Egypt, Morocco, Syria and Kazakhstan.