To promote furniture retailer Lar Center’s Summer Sale, they agency created the ‘Mechanical Sofa’ challenge, a couch built with the innards of a mechanical bull. The longer you ride, the bigger your discount.

Lar Center: How long can you stand your old couch?

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto
Graphic Producer: João Lima

Lar Center: How long can you stand your old couch?

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