To promote furniture retailer Lar Center’s Summer Sale, they agency created the ‘Mechanical Sofa’ challenge, a couch built with the innards of a mechanical bull. The longer you ride, the bigger your discount.
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto
Graphic Producer: João Lima