Dubai, United Arab Emirates, March 1st, 2012 — Leo Burnett MENA, the humankind agency whose insightful creative concepts have always delivered great advertising to the world, was recognized for their efforts at the 7th annual MENA Cristal Festival. The MENA Cristal event, which brings together significant figures from the advertising, production and media worlds, is not just an award ceremony that recognizes the accomplishments of the region, but also an engaging conference and networking platform for the communications industry.
Leo Burnett MENA is a part of the global Leo Burnett Agency network, with offices in Dubai, Beirut, Cairo, Riyad, Jeddah, Doha, Kuwait, Casablanca and Amman, Erbil and Suleimaniya.
Overall, the Leo Burnett MENA network, which was named Network of the Year at the Cristal, was awarded 7 Grands Prix, 17 Gold, 9 Silver and 23 Bronze, taking home a total of 56 awards. Five different offices contributed to the network’s win, representing multinational, regional and local brands.
The Beirut office was named Agency of the Year, and was awarded 5 Grands Prix (including the Advertisers’ Grand Prix) 10 Gold, 2 Silver and 11 Bronze. The Dubai office was ranked third, and Leo Burnett Cairo claimed the fourth spot amongst the best agencies in the region.
“We are both humbled and proud by the awards won at the Festival, as it is a direct reflection of the hard work and passion that is put into everything we do,” said Raja Trad, the CEO of Leo Burnett MENA. “I take exceptional pleasure in seeing how five offices contributed to our collective recognition, which testifies to our united strengths and wide scope of talent. We look forward to delivering the highest levels of communication and human engagement for all brands for many more years to come.”
“This comes as a result of a commitment made by the people at Leo Burnett MENA, who put their best creative efforts in their regular work, on regular briefs, integrating their ideas and innovating the channels, in order to better engage with the people who live, feel and think, in Beirut, in Dubai, in Cairo, in Doha and in Saudi Arabia”, added CCO of Leo Burnett MENA, Bechara Mouzannar. “The fact that we won awards in most of the categories, from six different juries, winning 7 Grands Prix (out of the 8 awarded) reassures us of our creative strategy, encouraging us to always try to push further the borders of communication in the region.”