Leo Burnett retains DIFF following a successful pitch

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DIFF-Leo

Creative partnership continues, following Leo Burnett’s initial association with Dubai International Film Festival in 2010

Dubai, UAE, 18 March 2013: Leo Burnett is proud to announce the continuation of its relationship with the Dubai International Film Festival (DIFF). The agency, which has been working on the DIFF account since 2010, renewed its contract following a recent successful pitch.

“Leo Burnett has been instrumental in the positioning of DIFF as the region’s leading film festival, and we are very happy with our decision to continue our successful affiliation. Given our productive past partnership and the exciting proposals put forth during the pitch, choosing to continue with Leo Burnett was a natural choice. We are eagerly looking forward to further strengthening DIFF’s position on a regional and global scale,” said Mahsa Motamedi, Executive Director of Marketing and Events, DIFF.

“We are very excited that we will continue our journey with DIFF, and happy that we both share the same future creative vision that will take their communication forward and build upon their success,” said Jean Traboulsi, Managing Director, Leo Burnett UAE. “Leo Burnett’s unique HumanKind philosophy has been instrumental in shaping and refining DIFF’s purpose in the past, and will continue to do so in the years to come. The principles guiding HumanKind – emphasising people, purpose and changing behaviour through creativity – featured heavily in Leo Burnett’s pitch, which was a demonstration of the agency’s creative capabilities and innovative solutions.”

The Dubai International Film Festival (DIFF), the leading Festival in Asia and Africa and was launched in 2004 with the theme of ‘Bridging Cultures, Meeting Minds’. This year marks the 10th year anniversary of the Dubai International Film Festival which will run from December 6th through to the 14th, 2013.

Leo Burnett retains DIFF following a successful pitch

About Leo Burnett MENA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach.

From a single brand agency, Leo Burnett has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, Below-The-Line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion.

The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the market place.

The Leo Burnett Group MENA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliation office in Algeria.

The Leo Burnett Group of Companies consists of Leo Burnett (Cross-Channel Brand Agency), Leo Burnett/Arc (Cross-Channel Activation Agency), Flip (Interactive Agency), Atelier (Luxury Agency)
and LeoComm PR (PR Consultancy).

A network team of close to 750 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.

About DIFF
The Dubai International Film Festival (DIFF) is the leading film festival in the Middle East and Africa. Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region. The 10th edition of DIFF is set to take place between December 6 – 14, 2013.

Dubai International Film Festival supports Expo 2020 Dubai Bid, UAE, is presented by The Investment Corporation of Dubai and held in association with Dubai Studio City. Dubai Duty Free, Emirates Airline and Madinat Jumeirah, home to the Dubai International Film Festival, are the principal sponsors of DIFF. The Festival is supported by the Dubai Culture & Arts Authority and the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award. For more and updated information about DIFF, please visit www.dubaifilmfest.com

DIFF’s other accounts are held by the following agencies; Edelman is the retained PR Agency, MEC is the retained Media Buying Agency and Prototype are the retained Digital Agency.

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