Raja Trad is Lynx Advertising Person of the Year
Leo Burnett Network of the Year
Leo Burnett Beirut Media Agency of the Year
Dubai, UAE, 13 March 2012: Leo Burnett enjoyed a sparkling night at the Dubai Lynx Awards, walking away with Network of the Year and Media Agency of the Year for Leo Burnett Beirut, while Raja Trad, CEO of Leo Burnett Group MENA and member of the Leo Burnett Wordwide Global Leadership Council (GLC), was presented with the Advertising Person of the Year award. The agency’s nominated campaigns also won several golds at the awards ceremony, held as part of the Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa.
The Dubai Lynx Advertising Person Award is presented to an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region. The recipient of the award is selected by the organisers of the Dubai International Advertising Festival.
“With great passion and commitment, not only has Raja Trad achieved great success for the Leo Burnett Group in the Middle East and North Africa, but he has raised the profile and made an exceptional contribution to the development of the region’s advertising and communications industry,” says Terry Savage, Chairman of Cannes Lions International Festival of Creativity and the Dubai International Advertising Festival, who, with Motivate Publishing, are joint organisers of the festival. “We are delighted to honour Raja with this well-deserved accolade.”
While receiving the award, Raja Trad said, “It is an honour to be recognised this evening by such a distinguished body of people, and I humbly accept this distinction on behalf of my fellow Burnetters across the MENA network who, just as I do, believe in a shared vision and a culture of seamless collaboration. This honour is a recognition of all of our efforts – of the efforts of every man and woman of every agency, who have worked so hard to improve the quality of the industry. Together, we need to continue challenging ourselves to tirelessly raise the bar even further, to create communication that touches hearts and minds, and to create big ideas guided by human purpose that help us transform human behaviour.”
“As an agency network, we have a clear vision of what our communications should be, based on a commitment to creative excellence and to HumanKind, our creative philosophy thas has been inspiring and changing the way people feel and think and live, in the different societies where we live, and feel and think,” said Bechara Mouzannar, Chief Creative Officer of Leo Burnett, MENA, on receiving Network of the Year and Media Agency of the Year. “Our winning Network of the Year as well as Media Agency of the Year, comes as a natural result of culturally relevant and engaging ideas, integrated within a synergy of innovating channels, by teams of passionate people, in Beirut, Cairo, Dubai and Doha. It is a humbling privilege for us to be recognized at the Lynx, as the communications agency that creates the most innovative campaigns in the region, for its brands.”
The Dubai Lynx Media Agency of the Year Award is presented to the entrant company that obtains the highest score for its entries in the Media section, while Network of the Year is won by the agency network that obtains the highest score for entries in the Film, Film Craft, Print, Outdoor, Print & Poster Craft, Radio, Media, Interactive, Mobile, Direct, Promo & Activation, PR, Design and Integrated sections.
About Leo Burnett MENA
Since its inception in 1981 as the first multinational agency in the region, the Leo Burnett Middle East and North Africa group of companies has always been progressive in its thinking and approach.
From a single brand agency, Leo Burnett as a group has grown to encompass a comprehensive range of integrated communications solutions, including advertising, media, public relations, digital and CRM. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the market place.
Today, the group has its regional headquarters in Dubai, with offices in Abu Dhabi, Amman, Beirut, Cairo, Casablanca, Jeddah, Kuwait, Qatar and Riyadh. A network team of close to 400 talented employees is committed to enhancing their clients’ competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.
About Raja Trad
Raja Trad began his career in advertising in 1978, joining H&C Leo Burnett as an account director in 1981. In 1984, he was named regional account director on a leading international account, before moving to Bahrain in 1987 as sub-regional managing director for the Bahrain, UAE and Kuwait operations. In 1991, Raja Trad became the CEO of Leo Burnett Middle East, with North Africa added to his geographic scope in 2000. A year later, in 2001, his responsibilities as CEO of Leo Burnett MENA were expanded to cover all non-media operating units in the region.
He was the recipient of the Lebanese Order of the Cedar (Knight) from the Lebanese President of Republic in 2004; he served as a trustee to the American University of Beirut (AUB) for three years, and as a board member of Dubai Media Incorporated.