August 28, 2014

Lexus introduces the first Insatgram Film; #LexusInstafilm

Lexus introduces the first Insatgram Film; #LexusInstafilm

This is perhaps the best use of Instagram so far! Lexus did this amazing experiment where they created a film out of a series of Instagram photos, they invited more than 200 Instagramers from across the country, each shot was taken from a preset position, then these shots were added to the project using the hashtag #LexusInstafilm.

Usually when brands want to utilize Instagram, it’s a photography competition, but this idea is really cool!

Lexus introduces the first Insatgram Film; #LexusInstafilm

You can have a look at the project here: http://instagram.com/lexusinstafilm

Lexus introduces the first Insatgram Film; #LexusInstafilm

Advertising Agency: Team One, LA, USA
Chief Creative Officer: Chris Graves
Executive Digital Creative Director: Alastair Green
Senior Digital Producer: Chad Bauer
Group Creative Director: Craig Crawford
Broadcast Producer: Amy Gershwin
Associate Creative Director / Copywriter: Molly Grubbs
Creative Technologist: Joe Hall
Associate Producer: Reilly Park
Art Director: Davide Vismara
Management Supervisor: Bryan DeSena
Account Executive: David Yuan
Executive Producer: Sam Walsh
Production Company: Bandito Brothers
Director: Jacob Rosenberg
Executive Producer: Suzanne Hargrove
Line Producer: Leonardo Veras
Production Supervisor: Carmen Quiros
Editorial Company: Bandito Brothers
Director of Post Production: Lance Holte
Editor: Jeff Tober
Additional Editor: Douglas Renn
Assistant Editor: Fernando Raigoza, Jr.
Post-Producer: Rebecca Jameson
Bandito Post Media Team: Scott Beatty, George Ahlmeyer, Kyle Haley
Color Correction: Adam Greenberg
Pre-Vis: Cantina Creative
Pre-Vis Supervisor: Stephen Lawes
Pre-Vis Artists: Matt Eaton, Aaron Eaton, Carly Cerquone, Annemarie Gereis
Music Company: The Hit House Executive
Producer: Sally House
Creative Director/Composer: Scott Miller
Composer: William Hunt
Recording Studio: Juice Studios
Sound Mixer: Bruce Bueckert

Lexus introduces the first Insatgram Film; #LexusInstafilm

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