Square-shaped robotic vacuum cleaner recognized for superior cleaning capabilities in the Netherlands, Sweden and France

DUBAI, Feb. 18, 2014 — LG Electronics (LG) announced that its square-shaped robotic vacuum cleaner, the HOM-BOT SQUARE, has been ranked number one by the Netherlands’ Consumer Association in its monthly buying guide, Consumentengids. Influential consumer-focused magazines including Sweden’s Råd & Rön and France’s Que Choisir have also called LG’s advanced product the best in its category. Proving extremely popular with consumers throughout Europe, LG is excited to be able to offer the product to consumers in the Middle East. The compact device continues to receive praise for its powerful pick-up performance, ability to reach the tightest corners and quiet performance.

“To have the LG HOM-BOT SQUARE recognized in Europe, where consumers demand the very best, is extremely meaningful to LG and we’re excited to roll out these innovative products through the GCC region,” Mr. D.Y. Kim, President of LG Electronics Gulf FZE. “We put a great deal of thought into the technologies, features and design of our home appliances in order to maximize user benefit – the HOM-BOT SQUARE is no exception to this practice. Through new, effective, vacuum cleaning products, we will continue to build upon our growing success in the Middle East and around the globe.”

In the January issue of Consumentengids, the Consumer Association of the Netherlands’ product guide, LG’s VHOMBOT 3 CORNER MASTER was rated the best robotic vacuum available. The publication commended the HOM-BOT’s unique square-shaped design as well as its corner and wall cleaning prowess. In Råd & Rön, Sweden’s highly respected consumer magazine, ranked LG’s VR6270LVMB HOM-BOT SQUARE ranked number one out of 15 robotic vacuum cleaners. The HOM-BOT SQUARE got the highest scores in the test for its dust suction capabilities and near-silent operation. The magazine also praised LG’s model for its abilities to handle corners. In December last year, Que Choisir, a publication released by France’s Consumer Federation, called the LG VR1227R Hom-Bot 3.0 Square Corner Master “top of the range” citing many of the same points mentioned above and its ability to accurately detect and avoid obstacles.

Equipped with Corner Master and Dual Eye 2.0™ camera sensors which scan the floors and ceiling, LG’s HOM-BOT SQUARE cleans corners much more efficiently and thoroughly. Moreover, Turbo Mode allows users to set cleaning functions according to the type of flooring, helping produce more powerful cleaning results.

With its unconventional square-shaped design, LG’s robotic vacuum cleaner has received a lot of global recognition and sought-after accolades, including an iF Design Award and the Good Design seal. The Hom-Bot is currently available at local GCC retailers.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world`s first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.LG.com.

LG Hom-Bot Square Ranked No.1 By European Consumer Organizations

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