LG Aggressively Targets Commercial Display Market by Introducing
Highly Capable, Eco-Friendly LED Displays with Low Total Cost of Ownership

Dubai, February 19th, 2012 – LG Electronics (LG) launched its extensive LED display products. These new LED displays offer noticeably reduced total cost of ownership (TCO) through innovative software and impressive energy savings of approximately 30 percent relative to conventional LED displays.

“LG’s display products are ideal for enterprise customers looking for versatile display solutions for use in numerous types of locations and conditions, whether indoors or outdoors,” said Mr. D. Y. Kim, President of LG Electronics Gulf FZE. “Also, we have brought down the total cost of ownership through the application of new software and energy saving technologies.”

The foremost benefit of LG’s LED products is the reduced TCO through a combination of unmatched energy savings and a range of new features. Through LG’s Smart Energy Saving technology, LG’s LED displays consume approximately 30 percent less electricity than other LED displays. The TCO is further reduced by the imbedded Media Player Integrated Solution. Equipped with the Super Sign Elite-W software and a USB port, LG’s LED products do not require external devices and additional software to create, edit and exhibit signage content, unlike conventional LED displays.

Such reductions in TCO are accompanied by the superior capabilities of each respective model. The 55-inch WV70 exhibits the world’s slimmest bezel-to-bezel size of 5.3mm and the 55-inch WS50, a standard type LED digital signage, also offers a similar design feature, as it comes with a super narrow bezel of 14mm.

LG to Dominate Commercial Display Market with Versatile LED Display Solutions

The two display products are optimal for outdoor display, as they both show crystal clear images in vibrant form even under bright, sunny conditions, thanks to a special “shine-out film” and the lack of blackening defects. Furthermore, LG’s LED displays are equipped with an additional 450nit of high intensity brightness compared to competing LED display products, making them particularly useful for the likes of shopping malls and stadiums. Additionally, a large portion of LG’s LED displays are equipped with IPS panels, which noticeably widen the optimal viewing angle, allowing customers to display their signage or multimedia content to audiences across a larger area without sacrificing color consistency or contrast ratio.

LG also introduced its Pro:Centric technology that enables customers to relay an array of useful information to guests, which concern hotel services, local travel information and weather, as well as regular TV programs and news. Pro:Centric also comes with interactive features, as its remote control allows guests to check in, check out and request room service with few and simple key strokes. LG has also designed conference rooms with video conferencing systems that incorporate web-based recoding features and interactive whiteboards, as well as a car dealership section which will feature user convenient touch-screen LED displays that employ IR multi touch technology.

LG also introduced a cost-effective display solution that accommodates to the limited resources of small- and medium-size enterprises: the LED EzSign TV. Like other LG LED display products, the LED EzSign TV offers low TCO and remains easy to use, while it is also equipped with the Media Player Integrated Solution. However, the LED EzSignTV can also function as both a signage solution and a TV, allowing customers to display both customized signage and multimedia content, as well as live TV programs.

LG to Dominate Commercial Display Market with Versatile LED Display Solutions

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG’s product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.

LG to Dominate Commercial Display Market with Versatile LED Display Solutions

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