LIA 2015 Digital Shortlist Revealed

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(London and New York, 21 October 2015) – London International Awards (LIA) has announced the shortlist for Digital.

A total of 116 entries have been shortlisted within the medium, with the United States dominating the field with 38 shortlisted entries. Germany follows with 18 overall.

Chairing the Digital judging this year was Ronald Ng (Chief Creative Officer NA, DigitasLBi). Joining Ng on the jury were Daniel Bonner, Brent Choi, Mike Farr, Elke Klinkhammer, Jason Musante and Andreas Ullenius.

R/GA is the most successful network in Digital this year having 17 shortlisted entries.

Winners will be announced on November 10th.

Digital Shortlist:

AUSTRALIA
BWM Dentsu, Sydney – SurfAid.org “Surfify” – Digital, Public Service/Social Welfare

George Patterson Y&R Brisbane, Brisbane – Melanoma Patients Australia “Melanoma Likes Me” – Digital, Public Service/Social Welfare

George Patterson Y&R Brisbane, Brisbane – Melanoma Patients Australia “Melanoma Likes Me” – Digital, Use of Social Media

Havas Worldwide, Sydney – Virgin Mobile Australia “#mealforameal” – Digital, Utilities

Havas Worldwide, Sydney – Virgin Mobile Australia “#mealforameal” – Digital, Use of Social Media

BRAZIL
FCB Brasil, São Paulo – Hewlett-Packard Brasil “Print for Help” –
Digital, Innovative Use of Digital

FCB Brasil, São Paulo – Hewlett-Packard Brasil “Print for Help” –
Digital, Corporate Image

GREY Brasil, – Aruba Tourism Authority “Aruba Image Bank” –
Digital, Travel

Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi Fi” – Digital, Innovative Use of Digital

Publicis Brasil, São Paulo – The Voice “Skip Ad Festival” – Digital, Innovative Use of Digital

CANADA
J. Walter Thompson Canada, Toronto – Toronto PFLAG “Raise the Pride” – Digital, Public Service/Social Welfare

J. Walter Thompson Canada, Toronto – Toronto PFLAG “Raise the Pride” – Digital, Innovative Use of Digital

Leo Burnett Toronto, Toronto – IKEA “#ShareTheBathroom” – Digital, Banners

Leo Burnett Toronto, Toronto – IKEA “Quick & Easy Banners” – Digital, Banners

CHINA
OgilvyOne Beijing, Beijing – Volkswagen “Bug Configurator” – Digital, Animation/Motion Graphics

COLOMBIA
Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, Innovative Use of Digital

Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, Public Service/Social Welfare

Sancho BBDO, Bogotá – Exito Foundation / Food Bank “Aid to Cart” – Digital, E-Commerce

FRANCE
BETC Paris, Paris – CANAL+ “Being the Bear” – Digital, Media Promotion

BETC Paris, Paris – CANAL+ “The Interactive Form” – Digital, Media Promotion

BETC Paris, Paris – D&AD “The Ad Filter” – Digital, Corporate Image

FRED & FARID PARIS, Paris – GOV “Keep Democracy Alive” – Digital, Use of Social Media

Marcel, Paris – Marc Dorcel “#HandsOff” – Digital, Navigation/Interactivity

Marcel, Paris – Marc Dorcel “#HandsOff” – Digital, Web Services

McCann, Paris – L’Oréal Paris “Make Up Genius” – Digital, Apps

GERMANY
denkwerk, Cologne – denkwerk “Teye” – Digital, Visual Design

Grabarz & Partner, Hamburg – EXIT-Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Digital, Viral

Grabarz & Partner, Hamburg – EXIT-Deutschland – Nazis Against Nazis – Germany´s Most Involuntary Charity Walk campaign – “The Viral Film”, “The Website” – Digital, Public Service/Social Welfare Campaign

GREY Germany, Düsseldorf – Germanwings “Corridor Targeting” – Digital, Innovative Use of Digital

GREY Germany, Düsseldorf – Germanwings “Corridor Targeting” – Digital, Banners

GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Innovative Use of Digital

GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Microsites

GREY Germany – SoundCloud “The Berlin Wall of Sound” – Digital, Branded Content

Heye, Munich – Mammut “#Project 360” – Digital, Microsites

Heye, Munich – Mammut “#Project 360” – Digital, Branded Content

Kolle Rebbe, Hamburg – Google “Go Global” – Digital, Business-to-Business

Ogilvy Germany, Frankfurt – Media Markt “Rabbit Race” – Digital, Retail

serviceplan, Munich – Epiphone Les Paul Björn Gelotte Signature Edition “The Les Paul Skill Check” – Digital, Mobile Advertising

serviceplan, Munich – Epiphone Les Paul Björn Gelotte Signature Edition “The Les Paul Skill Check” – Digital, Innovative Use of Digital

serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Viral

serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Use of Social Media

serviceplan, Munich – German Bar Association “The Guy Who Cut Everything in Half” – Digital, Banking/Financial/Insurance

serviceplan, Munich – Sky Go “Sky Sqreening” – Digital, Innovative Use of Digital

ITALY
Leo Burnett Milan, Milan – Always Feminine Care “BackMeApp” – Digital, Cosmetics/Toiletries/Pharmaceuticals

Leo Burnett Milan, Milan – Always Feminine Care “BackMeApp” – Digital, Apps

JAPAN
Hakuhodo Kettle, Tokyo – The University of Tsukuba’s Special Needs-Schools “Eye Play the Piano” – Digital, Public Service/Social Welfare

Hakuhodo Kettle, Tokyo – The University of Tsukuba’s Special Needs-Schools “Eye Play the Piano” – Digital, Innovative Use of Digital

Tokyu Agency, Tokyo – DoCoMo LTE “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Weird Wonderful Work

Tokyu Agency, Tokyo – DoCoMo LTE – “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Campaign

Tokyu Agency, Tokyo – DoCoMo LTE “3 Second Cooking – Shrimp Frying Cannon and Super Fried Dumpling” – Digital, Viral

KOREA
Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Electronic Equipment

Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Apps

Cheil Worldwide, Seoul – Samsung “Look at Me” – Digital, Innovative Use of Digital

INNOCEAN Worldwide, Seoul – Hyundai “A Message to Space” – Digital, Branded Content

NEW ZEALAND
Colenso BBDO, Auckland – Pedigree “Found” – Digital, Innovative Use of Digital

PANAMA
P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Use of Social Media

P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Media Promotion

P4 Ogilvy & Mather, Panama – Telemetro Reporta “The Tweeting Pothole” – Digital, Innovative Use of Digital

SPAIN
Cheil Spain, Madrid – WWF “Animal Copyrights” – Digital, Public Service/Social Welfare

DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Digital, Public Service/Social Welfare

SPAIN
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Digital, Innovative Use of Digital

SWEDEN
Åkestam Holst, Stockholm – Audi quattro “The Swedish Snow Rescuers” – Digital, Apps

Åkestam Holst, Stockholm – Audi quattro “The Swedish Snow Rescuers” – Digital, Automotive

Åkestam Holst, Stockholm – The Swedish Peace and Arbitration Society “Singing Sailor” – Digital, Weird Wonderful Work

Forsman & Bodenfors, Gothenburg – World Food Programme “805 Million Names” – Digital, Viral

THAILAND
BBDO Proximity Thailand, Bangkok – Samsung “Samsung Memory Recaller” – Digital, Innovative Use of Digital

BBDO Proximity Thailand, Bangkok – Samsung “Samsung Memory Recaller” – Digital, Apps

THE NETHERLANDS
JWT Amsterdam, Amsterdam – ELAN Languages “ELAN Taste the Translation” – Digital, Web Services

TURKEY
Y&R Team Red Istanbul, Istanbul – Vodafone Red Light Application “Between Us” – Digital, Public Service/Social Welfare

Y&R Team Red Istanbul, Istanbul – Vodafone Red Light Application “Between Us” – Digital, Utilities

UNITED KINGDOM
McCann London, London – Momondo “ClickTwo Travel” – Digital, Travel

Publicis London, London – Depaul UK “Spot 4 Sale” – Digital, Public Service/Social Welfare

R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Use of Social Media

R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Navigation/Interactivity

R/GA London, London – Heineken “Heineken @WhereNext” – Digital, Beverages – Alcoholic

R/GA London, London – Turkcell “Turkcell Healthmetre” – Digital, Apps

RKCR/Y&R, London – Royal British Legion “Every Man Remembered” – Digital, Public Service/Social Welfare Campaign

Stinkdigital, London – Honda “The Other Side” – Digital, Innovative Use of Digital

UNITED STATES
180LA, Santa Monica – Expedia “#ThrowMeBack” – Digital, Travel

AKQA, San Francisco – Jordan Brand “The Last Shot” – Digital, Innovative Use of Digital

BBDO New York, New York – American Red Cross & Bitly “Hope.ly” – Digital, Banners

BBDO New York, New York – Autism Speaks “The MSSNG Project” – Digital, Visual Design

BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Use of Social Media

BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Retail

BBDO New York, New York – Foot Locker “HORSE with Harden” – Digital, Branded Content

CP+B, Boulder – Domino’s “Emoji Ordering” – Digital, Use of Social Media

CP+B, Boulder – Domino’s “Emoji Ordering” – Digital, Innovative Use of Digital

DDB Chicago, Chicago – McDonald’s “Lovin’ the Super Bowl” – Digital, Use of Social Media

DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Digital, Use of Social Media

DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Digital, Retail

Droga5, New York – Newcastle “Newcastle Band of Brands” – Digital, Campaign

Droga5, New York – Under Armour Women’s Apparel “Gisele Bündchen – I Will What I Want Online Film and Web Experience” – Digital, Campaign

Droga5, New York – Women’s Apparel “Gisele Bündchen – I Will What I Want” – Digital, Use of Social Media

Havas Worldwide New York, New York – Dos Equis “Things Get More Interesting When You Wear a Mask – Oculus Rift” – Digital, Innovative Use of Digital

Ogilvy New York, New York – IBM “Play!” – Digital, Use of Social Media

Ogilvy New York, New York – IBM “US Open Sessions” – Digital, Animation/Motion Graphics

Publicis Kaplan Thaler, New York – Doctors of the World “More Than a Costume” – Digital, Public Service/Social Welfare

R/GA, New York – Ad Council “Love Has No Labels” – Digital, Viral

R/GA, New York – Ad Council “Love Has No Labels” – Digital, Public
Service/Social Welfare

R/GA, New York – Ad Council “Love Has No Labels – YouTube Viral Film; TVC; Website; Live Event/Stunt” – Digital, Public Service/Social Welfare Campaign

R/GA, New York – Alvio – Digital, Apps

R/GA, New York – Alvio – Digital, Innovative Use of Digital

R/GA, New York – BioRanger – Digital, Innovative Use of Digital

R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Retail

R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Visual
Design

R/GA, New York – Equinox “The Pursuit by Equinox” – Digital, Innovative Use of Digital

R/GA, New York – Hammerhead Navigation “Hammerhead” – Digital, Navigation/Interactivity

R/GA, New York – LISNR – Digital, Innovative Use of Digital

R/GA, New York – Owlet – Digital, Innovative Use of Digital

R/GA, New York – Samsung “Samsung Holiday Dreams” – Digital, Animation/Motion Graphics

Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Innovative Use of Digital

Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Use of Social Media

Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – Digital, Automotive

Razorfish New York, New York – Spotify “Spotify Year in Music” – Digital, Microsites

VML, Kansas City – Tennessee Department of Tourist Development “One Minute Vacation” – Digital, Banners

Y&R New York, New York – Land Rover USA “The Vanishing Game” – Digital, Branded Content

To find out more about LIA, visit http://www.liaawards.com/

LIA
London International Awards (LIA) is a global Festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound and Technology. The Awards, founded in 1986 by President, Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio worldwide, evolving since its inception into 15 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judge all entries except their own work, in their respective media. Each jury has the discretion to award a Grand LIA within the media they are judging.

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer