- Six Chevrolet Captiva cars and thousands of other prizes – including TVs, tablets, smart phones, and cameras – up for grabs on special branded packs of Lipton Yellow Label and Clear Green teabags
- First use of augmented reality technology by the region’s favourite tea brand
Dubai, 26 September 2012: Lipton, Unilever’s leading tea brand and the region’s favourite, today announced the return of its most popular consumer campaign to date – Dip & Win. The campaign, running now across the GCC, is back and bigger in its second year, with even more chances to win a host of amazing prizes. Star prizes of six Chevrolet Captiva cars plus thousands of prizes that include TVs, tablets, smartphones, cameras, mp3s and more are up for grabs.
On special Dip & Win branded packs of Lipton Yellow Label and, new for 2012, Lipton Clear Green, tea-lovers will have a chance to win when they dip their teabags into a mug of hot water. Special teabag technology instantly reveals ‘invisible’ images on the teabags to let dippers know when and what they have won.
That’s not the only cutting-edge technology being used in the campaign. The Dip & Win app for iPhone and Android uses augmented reality; this is activated when a tablet or smart phone with the app is pointed at branded Dip & Win packs. The Dip & Win app game involves trying to dip falling teabags into a virtual cup, with additional prizes of consumer electronics awarded for the highest scorers each week. The free-of-charge app will be available for download soon, while the top scores will be recorded weekly at the newly launched Dip & Win Facebook page (www.facebook.com/lipton).
Toufik Chadli, Unilever Marketing Manager Beverages, Lower Gulf, said: “Everyone loved Dip & Win when we launched the campaign last year, so this year we’ve increased the number of chances to win, enhanced the prizes on offer, and extended the campaign to our Clear Green teabags as well as our Yellow Label brand. We wanted even more of our loyal Lipton drinkers to be rewarded in this year’s campaign.”
“Dip & Win also marks Lipton’s first foray into the use of augmented reality technology in the Gulf, with our smartphone app and we’re really looking forward to receiving consumer feedback on this innovative and exciting use of digital platforms.” Added Chadli
Lipton’s Dip & Win road show will also be touring the country’s malls and making stops across the GCC. Mall-goers will have the chance to win instant spot prizes with every dip and can find out more at the Lipton stands.
Chadli added: “Over the years, Lipton tea dipping has become part of our daily lives and culture in the Middle East. Not only does Lipton tea provide numerous health benefits, it also brings families, friends and colleagues together to spend quality time and share joyous occasions.”
Lipton Yellow Label is a natural source of theanine, which positively affects brain activity associated with mental relaxation and attention, while Lipton Clear Green is packed with catechins, a group of flavonoids that help promote good heart health, and have some evidence of beneficial impact on body composition and weight management in Asians.
Recent evidence suggests that drinking tea during breaks throughout the day is an easy way to maintain hydration levels and help focus attention. Furthermore, drinking 2-3 cups of tea within 90 minutes helps improve attention and feelings of alertness.
Dip & Win branded packs of Lipton teabags are available in stores now, and the competition will run until end of October.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands, and global leadership in most categories in which we operate. Our portfolio features iconic brands such as: Lipton, Dove, Vaseline, Sunsilk, Lifebuoy, Signal, Close-Up, Rexona, Axe Lux, Comfort & Knorr.
Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.
For more information about Unilever and its brands, please visit www.unilever.com.
Lipton, the world’s leading tea brand, is available in more than 180 countries worldwide. With more than 100 years of tasting, buying, and blending expertise, Lipton Tea provides today’s health-conscious consumer with a variety of convenient, great-tasting, healthy tea products. In the Middle East, Lipton has a long history and deep roots and has established itself as a market leader in the hot beverage category. The Lipton Jebel Ali tea factory, Unilever’s second largest tea factory in the world, is located in Jebel Ali Free Zone in Dubai, United Arab Emirates.