Abu Dhabi, UAE, 28th March 2011: Zahrat Al Khaleej will continue the distribution of its popular special edition magazines for the third year, adding even more glamour and luxury fashion to the region’s favourite women’s magazine throughout 2011.
Distributed free of charge with the regular Zahrat Al Khaleej magazine, each independent special edition magazine covers a different topic of interest to Zahrat Al Khaleej readers, including bridal, fashion & beauty, and watches & jewellery.
Circulating 70,000 copies each across the UAE, the special edition magazines are produced by an expert team of freelancers and world-renowned photographers from across Europe and the Middle East, and contain the perfect balance of high-end, quality editorial content, luxury photo-shoots, and exclusive fashion, lifestyle and beauty spreads.
Souha Abbas, Manager of the Special Editions Division at Abu Dhabi Media, publisher of Zahrat Al Khaleej, said: “In response to the demand, we will again produce our luxury “special editions” this year that will complement Zahrat Al Khaleej. At around 250 pages each, these substantial special edition magazines have proved extremely popular with readers and allow Zahrat Al Khaleej the opportunity to delve deeper into a range of topics, offering more of the latest trends and news, and providing readers with an unparalleled luxury fashion experience.”
The collection of special edition magazines begins this year with the bridal edition “Arouss” Zahrat Al Khaleej – Spring/Summer 2011, out in late March. This is followed by the high-end fashion magazine “Al Aniqa” in May and December, and the watches and jewellery edition in June, which will also be distributed in KSA with a special print run of 40,000 copies.
The first 2011 edition of “Arouss” Zahrat Al Khaleej is the ultimate wedding guide and provides everything readers need to navigate the wedding maze – from wedding planning information, the latest in wedding styling and trends, to the hottest looks in bridal fashion, couture, and beauty, as well as access to inspiring real life weddings.
For the Spring and Summer season, “Arouss” Zahrat Al Khaleej showcases the latest wedding creations by a range of amazing designers including Elie Saab, Zuhair Murad, Georges Hobeika, Roni Richa, Abed Mahfouz, and Pronovias.
This issue also has extensive coverage of the Madrid Bridal Fashion Week, teams up with the artist, photographer and director Iris Brosch for an amazing shoot of this season’s best bridal couture, and showcases three stunning fashion and beauty spreads by Peter Richweisz, the artist and photographer behind DesertFish.
“Brides will find everything they need in “Arouss” Zahrat Al Khaleej to create their own dream wedding. The coming issue offers an unrivalled array of unique wedding creations from leading luxury brands, unique wedding venue themes shot by award winning photographers, along with gift ideas, outstanding honeymoon destinations and many other ideas in beauty and style. Look for it on shelves with Zahrat Al Khaleej this month to find all the best luxury bridal inspiration in one place!” added Souha Abbas.
Abu Dhabi Media is a leading media organization in the Middle East, with businesses in free and pay television, radio, publishing, digital media, games, feature films, music, digital signage, outside broadcast/production, and printing. The company manages over 20 market-leading brands such as the TV channels Abu Dhabi Al Oula, and Abu Dhabi Riyadiya/AD Sports, Emarat FM, and Star FM radio stations, Al Ittihad and The National newspapers, Majid and Zahrat Al Khaleej magazines, the websites, anazahra.com and admcsport.com, Karkadann Games, Imagenation Abu Dhabi, LIVE, and United Printing Press. Abu Dhabi Media partners with Universal Music Group and Sony Music Entertainment on VEVO, the online music video platform and with National Geographic on National Geographic Abu Dhabi, the Arabic language television channel, and National Geographic Al Arabiya magazine. Abu Dhabi Media is headquartered in Abu Dhabi, with offices in Beirut, Cairo, Dubai and Jeddah. www.admedia.ae
For more information, please contact:
Senior PR Executive, Communications- Abu Dhabi Media
Mob +971 50 641 2955