In honor of World Diabetes Day, Russian ad agency Red Pepper created a short film for the Diabetic Disabled People Society in Russia, where many became depressed and afraid to admit their diagnosis. The task was to convey a simple message: life with diabetes first of all is a life.

Diabetes can be your worst enemy, but if you make friends with him – your life will be back on track.

Advertised brand: Ekaterinburg Diabetic Disabled People Society
Advert title: My friend Diabetes
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Agency website:
Creative Director: Danil Golovanov, Nikita Kharisov
Art Director: Julia Uzkih
Copywriter: Ivan Sosnin
Additional credits: Alina Kuznetcova, Evgeny Kharchenko, Olga Burlakova
Published: 10.2014

Make Friends with your Diabetes

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