Mall Shoppers Attend Red Carpet Premiere for The Avengers
Mall of the Emirates, Mirdif City Centre, Deira City Centre and Ajman City Centre host action-packed premiere at VOX Cinemas
Dubai, UAE, 03 May 2012 – Majid Al Futtaim Properties’ leading malls in the UAE hosted a red carpet movie premiere of The Avengers, an American superhero film featuring iconic Marvel characters, on April 29th. Guests received first-class treatment as they walked the red carpet and got their photo taken with authentic props from the movie before entering the theatre.
In the lead up to the event, each mall held a fun-filled treasure hunt for Facebook fans to take part in the action and search for The Avengers’ props hidden throughout the malls. Enthusiastic competitors searched for the props, took their photo with the prop, and uploaded the picture to the given mall’s Facebook page. Submissions were entered in a chance to win free tickets to the movie premiere. A total of 400 people were awarded tickets to the private premiere. To add to the excitement, the first 100 visitors to each mall hosting the event were rewarded with collectable The Avengers 3D glasses.
“We were happy to host an exclusive preview of The Avengers, the latest family-friendly action movie at a number of malls to thank the community for their ongoing support,” said Fuad Sharaf, Senior Asset Director, Asset Management, Shopping Malls. “Visitors were able to see movie props first-hand and experience the thrill of watching an action-packed movie in our VOX Cinemas big screens. In addition, attendees were the first in the Middle East to have the opportunity to watch the new film.”
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently in development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai – indoor skydiving centre and VOX Cinemas and a host of delicious fine dining outlets.
Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor-outdoor waterpark.