A friend of mine, Enass A.Basit wanted to share this article with you all marketeers:
“Once upon a time I had a discussion with my X colleague Samer about marketing, skills, and we reached a conclusion that marketing at first sight is a science but it depends basically on skills and having money to spend!
Today I have read an article about marketing and recognized that too many small businesses fails in the first 2-5 years because of the Common sense marketing!
If the success of your small business relied on you flying your own plane, and you’d never done that before, would you climb in the pilot seat and trust in common sense to help you take off, navigate and land? Obviously not; You’d sign up with and expert flight right away “Quote: Charlei Cook”
Business owners typically think that its increasing awareness of their company in the key of their success forgetting that prospects want to know which of their problem that business solve or what is the benefits you can provide them & will drive them to buy from you?
Then, marketers let us DISCUSS, search and ask business owners to know if they really make marketing decisions based on common sense or they consult an experts!!
What do you think? 
”
