Roles & Responsibility
• Understand the Retail Businesses،¦ value proposition and competitive advantage and generate marketing plans built around specific target segments to ensure they are well perceived and receive apt publicity
• Provide a full range of services including Marketing Studies & Segmentation in coordination with research, and Marketing Campaigns, in line with the ALDAR strategy for the Retail business
• Create awareness, enhance visibility and strengthen the retail image of ALDAR
• Coordinate with the Research, Sales & Leasing, and Development & Portfolio Management teams to develop the appropriate marketing plans for the Retail businesses
• Develop creative briefs for the advertising agency to use for development of content
• Coordinate with advertising agency on all BTL and ATL advertising needs
• Manage the media planning process with the media agency covering all BTL & ATL media coverage requirements
• Manage the execution of the marketing plan within the Retail properties in coordination with PM & FM
• Work with ALDAR research to study the retail leasing market and gather research data to analyse the competition
About the Company
ALDAR Properties PJSC is a leading property development company, with strong investment and management capabilities.
ALDAR was established primarily to create world-class real estate developments for the nation of Abu Dhabi, whilst providing a stable and profitable investment portfolio for all our investors.
We are dedicated to achieving new standards of innovation, excellence and value in urban design and sustainable development. Our priority is the immediate and future benefit of Abu Dhabi and its residents.
The company is owned by leading Abu Dhabi institutions, founder shareholders and over 20,616 investors throughout the UAE.