• Establish and maintain an effective social media strategy. Stay current with social media trends and incorporate into strategy as appropriate to improve customer/media experience as well as marketing effectively.
• Consult with cross-functional teams who are seeking ways to integrate social media within their programs; provide guidance, expert advice and a strategy
• Responsible for formalizing a social media optimization (SMO) strategy and tactics that drive traffic to corporate website
• Roll out strategy company wide and consult various organizations throughout the company as they execute social media tactics in their programs
• Provide metrics, dashboards, and ROI for participation in social media sites from the ground up. Instantiate these metrics throughout the company as a new way of measuring program success.
Skills
• 15 years Marketing and PR experience.
• BA Degree in Marketing, PR, Business or a related field, MBA a plus
• Background in experiential (direct touch) marketing, community development and management is highly desired
• Successful track record in the development and growth of online communities for large enterprises, including ROI using social media channels and technology
• Superior communication and writing skills
• Stay on top of emerging technologies, including mobile marketing, and developing new programs and strategies accordingly
• Proven leadership skills with ability to lead cross-functional teams in achieving a unified goal
• Extroverted, dynamic personality
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